Chapter 2 • 10 minute read
The days of paying friends and family with cash are behind us. Why? Well, because paying people online is so delightfully easy.
Tap, tap, tap… okay I’ve sent you £30.
Sending money online—probably through a mobile app—is quickly becoming the norm.
But are the banks ready for this new world? How well will the traditional banks evolve given that they’re now competing with mobile-only companies?
With a few exceptions, there wasn’t a huge variance in the amount of effort, or time taken to send a payment from any of the banks.
What they did do differenty:
👆Pre-selecting your only account.
😅 Reduced the user’s anxiety when making a payment.
💪 Utilising the power of defaults.
👨🏫 Unlocking extra value through external functionality.
⛔️ Handling errors well.