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Case Studies

Original product teardowns in a format that you'll love, packed with memes

How to get the most from Case Studies

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Twitch Celebrates the Wrong Thing (and Misses the Aha Moment)

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Twitch
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Why Adding Friction Improved Built for Mars' Conversion Rate by 25%

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Built for Mars
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6 min to learn...

How Hinge Keeps You Engaged (Not Romantically)

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Hinge
Hinge logo
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Google is Hollowing out Waze, and that's a Problem for Apple

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How To Design A Loyalty Scheme That Actually Motivates People

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Costa
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If a Supermarket Scanner Needs Explaining, Something’s Broken

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Waitrose logo
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Monzo Nailed the Start of The Savings Challenge (But Not the Middle)

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Monzo
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How to Personalise User Experiences and Recommendations

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Nike
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Why You’re Addicted to Lovable Before You Even Hit the Paywall

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Why Confetti Celebrations Backfire (and How to Make Them Work)

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Chase Bank
Chase bank
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The Playbook for Onboarding AI Features

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Grok
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How Substack uses Deceptive Design to Fuel Growth

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