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Case Studies

Original product teardowns in a format that you'll love, packed with memes

Case Study:
Granola logoGranola

7 mins

Why Granola's Lack of Onboarding Backfires When You Test It

Granola logo
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Case Study:
Twitch logoTwitch

8 mins

Twitch Celebrates the Wrong Thing (and Misses the Aha Moment)

Twitch logo
Start study
Case Study:
Built for Mars logoBuilt for Mars

8 mins

Why Adding Friction Improved Built for Mars' Conversion Rate by 25%

Bfmyellow
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Preview
Case Study:
Hinge logoHinge

6 mins

How Hinge Keeps You Engaged (Not Romantically)

Hinge logo
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Preview
Case Study:
Waze logoGoogle Maps logoApple Maps logo

6 mins

Google is Hollowing out Waze, and that's a Problem for Apple

Wazelogo
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Preview
Case Study:
Costa logoCosta

8 mins

How To Design A Loyalty Scheme That Actually Motivates People

Costa Coffee Logo 1
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Preview
Case Study:
Waitrose logoSainsbury's logoAsda logo

7 mins

If a Supermarket Scanner Needs Explaining, Something’s Broken

Waitrose logo
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Preview
Case Study:
Monzo logoMonzo

8 mins

Monzo Nailed the Start of The Savings Challenge (But Not the Middle)

Monzo large logo
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Preview
Case Study:
Nike logoNike

7 mins

How to Personalise User Experiences and Recommendations

Nike Tick
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Preview
Case Study:
Lovable logoLovable

10 mins

Why You’re Addicted to Lovable Before You Even Hit the Paywall

Lovable logo icon
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Preview
Case Study:
Chase Bank logoChase Bank

10 mins

Why Confetti Celebrations Backfire (and How to Make Them Work)

Chase bank
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Case Study:
Grok logoGrok

8 mins

The Playbook for Onboarding AI Features

Grok logo
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Preview

Showing 12 of 95