UX matters.

10,000+ hours of research packed into 54 case studies.

It’s like a UX university, without the fees.

GOOGLE ADS

Google Ads: the flaws of a giant Google Ads: the flaws of a giant

Google Ads: the flaws of a giant

Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.

Advertising
• 7 minute read

MONZO VS STARLING

Monzo vs Starling: Overdrafts Monzo vs Starling: Overdrafts

Monzo vs Starling: Overdrafts

Their core products are incredibly strong, but the cracks start to appear when you get even deeper into their experiences.

Banking
• 8 minute read

UBER EATS

Delivering with Uber Eats Delivering with Uber Eats

Delivering with Uber Eats

I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.

Delivery
• 8 minute read

PS5 VS XBOX

The next-gen console showdown The next-gen console showdown

The next-gen console showdown

I've spent a few months with both the Xbox Series X and the Playstation 5, agonising over the small details. This is what I found.

Gaming
• 12 minute read

APPLE

Can Apple beat Peloton? Can Apple beat Peloton?

Can Apple beat Peloton?

Instead of buying a Peloton treadmill for £2,295, couldn't you just use your iPhone, and a £400 treadmill that you picked up from Amazon?

Apple
• 8 minute read

OPENSEA

Selling an NFT on OpenSea Selling an NFT on OpenSea

Selling an NFT on OpenSea

Is the user experience of creating and selling NFTs on OpenSea any good? Or is there scope for someone else to do much better?

NFTs
• 6 minute read

GAMESTOP

Can Gamestop beat Amazon? Can Gamestop beat Amazon?

Can Gamestop beat Amazon?

This UX analysis covers common pitfalls of eCommerce. How do you make shopping online feel intuitive? This is how.

eCommerce
• 5 minute read

YOUTUBE

YouTube Shorts: a clone of TikTok YouTube Shorts: a clone of TikTok

YouTube Shorts: a clone of TikTok

After seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.

YouTube
• 9 minute read

APPLE

Improving Apple's Airtags Improving Apple's Airtags

Improving Apple's Airtags

Apple are indisputably a leader in intuitive design, but after spending a few weeks using AirTags, I'm disappointed.

IOS
• 6 minute read

TWITCH

Spending money on Twitch Spending money on Twitch

Spending money on Twitch

How does Twitch make money? And more importantly, do these revenue streams make the experience worse? Yes, yes they do.

Gaming
• 7 minute read

AMONG US

Playing Among Us Playing Among Us

Playing Among Us

Among Us is not only a much-loved game, but arguably the most successful mobile game ever created. Here's how it could be better.

Gaming
• 6 minute read

CLUBHOUSE

Finding conversations on Clubhouse Finding conversations on Clubhouse

Finding conversations on Clubhouse

Whilst early-adopters are typically forgiving with UX issues, the millions of people being invited to the app each month will be far less tolerant.

Social
• 7 minute read

Popular:

  1. 1.Opening 12 bank accounts
  2. 2.Apple Maps vs Google Maps
  3. 3.One billion signatures
  4. 4.Google Ads: the flaws of a giant
  5. 5.The complexity of credit scores
  6. 6.The imperfections of Gmail
  7. 7.Can Apple beat Peloton?
  8. 8.Selling an NFT on OpenSea