GOOGLE ADS Google Ads: the flaws of a giantDespite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.Advertising • 7 minute read
UX OF PAYMENTS Building a storeVerifone are so far behind with their software—compared to iZettle, SumUp, Square and Shopify—that I doubt they’ll ever catch up.UX of Payments • 11 minute read
UX OF PAYMENTS Making a paymentMost iZettle, Square and SumUp customers would save money by switching to Verifone. But that doesn’t mean they should.UX of Payments • 10 minute read
UX OF PAYMENTS The card readerThe incumbent provider Verifone performed considerably worse than iZettle, Square and SumUp.UX of Payments • 11 minute read
UX OF PAYMENTS Opening an accountThe challenger providers were cheaper, simpler, faster and more efficient. And not just a little bit—considerably so.UX of Payments • 10 minute read
