UX matters.
It’s like a UX university, without the fees.
DELTA


Why airlines have a 91% churn
Lousy mobile experiences are forcing consumers to use their desktops. But why is the UX so turbulent?
WALL STREET JOURNAL


The UX of paid journalism
Annoying paywalls, confusing plans with tempting introductory rates and a cancellation nightmare. Could paid journalism be better?


How Elon's Twitter could look
How might thoughtful UX help promote transparency and freedom of speech on Twitter?
REVOLUT


Revolut Junior: adolescent banking
Revolut, the self-professed 'all things money' app, certainly hides any hesitation about diving into new markets—this is no exception.
GMAIL


The imperfections of Gmail
1.8 billion active users, 44% of Americans opting to use it as their email solution, and it's created by Google. It should be great, right?
MONZO VS STARLING


Monzo vs Starling: Overdrafts
Their core products are incredibly strong, but the cracks start to appear when you get even deeper into their experiences.
UBER EATS


Delivering with Uber Eats
I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.
CASH APP


Is this the easiest way to send money?
More than 70 million people use Cash App, but how true are the bold claims that it's the easiest way to send money?
PS5 VS XBOX


The next-gen console showdown
I've spent a few months with both the Xbox Series X and the Playstation 5, agonising over the small details. This is what I found.
APPLE


Can Apple beat Peloton?
Instead of buying a Peloton treadmill for £2,295, couldn't you just use your iPhone, and a £400 treadmill that you picked up from Amazon?
OPENSEA


Selling an NFT on OpenSea
Is the user experience of creating and selling NFTs on OpenSea any good? Or is there scope for someone else to do much better?
GAMESTOP


Can Gamestop beat Amazon?
This UX analysis covers common pitfalls of eCommerce. How do you make shopping online feel intuitive? This is how.
YOUTUBE


YouTube Shorts: a clone of TikTok
After seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.
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