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Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

  • Case Studies
    UX Case Studies

    Impactful UX lessons and techniques, crafted into 86 digestible stories.

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    Cheatsheets

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  • Psychology
    UX Psychology

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UX analysis
Collections

Benchmarking

BFM+Exclusive
8 min to learn...

Which is better; Zoom, Teams or Meet?

with aCase Study
focused on
Zoom Logo
Google Meets Logo
Microsoft Teams Logo
Zoom large logo
Preview study
Benchmarking

Three video conferencing tools that are objectively very similar, but that often trigger a cult-like preference. But which has a better UX?

Skills you'll build
  • Reducing churn caused by first-time friction

  • Designing exits that feel natural and clear

  • Improving confidence with better context

Case StudyFeb 22, 2024
Preview study
BFM+Exclusive
7 min to learn...

Benchmarking the UX of 6 delivery companies

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focused on
FedEx Logo
DHL Logo
DPD Logo
+3 more
UPS large logo
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Benchmarking

I shipped identical boxes, less than a mile, with multiple delivery companies — one was seized by the police.

Case StudyDec 12, 2023
Preview study
BFM+Exclusive
9 min to learn...

Apple Maps vs Google Maps

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focused on
Apple Logo
Google Logo
Googlemapsapple
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Benchmarking

Apple and Google have been fighting for map dominance for nearly a decade, but which is better?

Case StudyJul 7, 2022
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BFM+Exclusive
8 min to learn...

Monzo vs Starling: Overdrafts

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focused on
Monzo Logo
Starling Logo
Monzo vs starling logo
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Benchmarking

Their core products are incredibly strong, but the cracks start to appear when you get even deeper into their experiences.

Case StudyFeb 4, 2022
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BFM+Exclusive
12 min to learn...

The next-gen console showdown

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focused on
Xbox Logo
Playstation Logo
Xboxvsplaystation
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Benchmarking

I've spent a few months with both the Xbox Series X and the Playstation 5, agonising over the small details. This is what I found.

Case StudyNov 2, 2021
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BFM+Exclusive
10 min to learn...

Square v Zettle v SumUp

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focused on
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Zettle Logo
+1 more
Sumup
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Benchmarking

The challenger providers were cheaper, simpler, faster and more efficient. And not just a little bitconsiderably so.

Case StudyOct 29, 2020
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BFM+Exclusive
15 min to learn...

Opening 12 bank accounts

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focused on
Monzo Logo
Revolut Logo
Starling Logo
+9 more
Monzo large logo
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Benchmarking

The challenger banks were significantly quicker (in days) and required less effort (in clicks) to get an active account.

Case StudyMay 21, 2020
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