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Company
12Go
12Go

12Go

Train, bus, ferry, flight

12Go shows interior seating photos while you browse travel options. Our UX Bites cover small visual details like this, which reduce booking uncertainty across trains, planes and buses.

Key takeaways from 1 UX Bite

  • Interior seating photos sit next to each option, so people can picture the journey first

  • Imagery answers the comfort question that text struggles to convey

  • The same preview logic runs across trains, planes and buses, making options easier to compare

Often uses:

Anxiety
Booking & Reserving
Browsing & Filtering
Purchases

Similar companies:

Travel & Transportation
Maps & Navigation
Compare the Market logo
Compare the Market
Aviasales logo
Aviasales
Air New Zealand logo
Air New Zealand
Hopper logo
Hopper
Bounce logo
Bounce
Last updated: 18/09/2026
UX Bites

Real world examples

Seating previews

UX Bitefrom
12Go logo12Go
Reduce anxiety+ 1 more
Split cards: left Eurostar (logo, 4.5★, purple "Bestseller Among Pairs"); right Sritawong Tour bus (logo, 4.2★, "High Demand" tag). Green timeline dots show times. Orange arrows point to operator photos and review section.
The UI displays a large white "S" centered on a solid purple-blue background, with no additional text, logos, or interface elements visible.The UI shows a stylized "M" logo with teal, cream, and red color blocks on a dark blue background. No text or markings are highlighted or underlined.

There are more than 1400 UX Bites like this

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The UI contains the yellow book cover "HOOKED" by Nir Eyal in the bottom right, with black text in a white box with blue borders stating "COMPLETELY REVISED AND UPDATED."
Nir EyalAuthor of Hooked

"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."

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Steve KrugAuthor of Don't Make Me Think

"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."

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Bing GordonKleiner Perkins & EA

"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."

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DHHHey! & Basecamp