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Company
12Go
12Go

12Go

Train, bus, ferry, flight

12Go shows interior seating photos while you browse travel options. Our UX Bites cover small visual details like this, which reduce booking uncertainty across trains, planes and buses.

Key takeaways from 1 UX Bite

  • Interior seating photos sit next to each option, so people can picture the journey first

  • Imagery answers the comfort question that text struggles to convey

  • The same preview logic runs across trains, planes and buses, making options easier to compare

Often uses:

Anxiety
Booking & Reserving
Browsing & Filtering
Purchases

Similar companies:

Travel & Transportation
Maps & Navigation
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Aviasales
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Bounce
Last updated: 18/09/2026

Real world examples

UX Bite:
12Go logo12Go

Seating previews

While browsing navigation options on 12Go, you’ll see interior images of the seating, including trains, planes and buses.

Reduce anxiety+ 1 more
Reduce anxiety+ 1 more
Travel booking detail page. Train and bus journeys each show a scrollable gallery of real interior seat photos beside the operator's star rating, helping travellers judge comfort before booking, with review tags like "comfortable bus seat".
View UX Bite
Brand logo. A single bold letter "S" on a plain background, with no interface, controls or screen content shown.App icon or splash screen showing the brand's stylised letter "M" logo on its own, with no other interface elements, buttons or text visible.

There are more than 1400 UX Bites like this

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