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Apple Maps
Mapping the world
Apple Maps layers contextual detail into navigation: steep hill warnings, labelled alternative routes, auto-saved parking. Our UX Bites cover these, plus a strategy case study.
Key takeaways from 1 Case Study and 7 UX Bites
Alternative routes are labelled by what users care about, e.g. fewer hills, no stairs, fewer turns
The phone auto-unlocks as you approach a junction while navigating, then re-locks after
Navigating to a contact from 'Find My' prompts you to share your ETA with them
Last updated: 27/08/2026
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Google is Hollowing out Waze, and that's a Problem for Apple
with aCase Study
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The challenge for a navigation app isn't to efficiently show you the best route, it's to make you believe that you've found the best route.
Skills you'll build
How strategy influences design
Waze is cornered, and slowly shrinking
What Apple's strategy appears to be
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