Apple Maps
Mapping the world
Apple Maps layers contextual detail into navigation: steep hill warnings, labelled alternative routes, auto-saved parking. Our UX Bites cover these, plus a strategy case study.
Key takeaways from 1 Case Study and 7 UX Bites
Alternative routes are labelled by what users care about, e.g. fewer hills, no stairs, fewer turns
The phone auto-unlocks as you approach a junction while navigating, then re-locks after
Navigating to a contact from 'Find My' prompts you to share your ETA with them
Last updated: 27/08/2026
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