Asda
British supermarket
Asda's self-scan onboarding sits alongside Waitrose and Sainsbury's in our case studies on when a simple product needs no explanation, and why data won't flag bad onboarding.
Key takeaways from 1 Case Study
Scanner hardware can be simple enough that skipping onboarding beats explaining it first.
'Show, don't tell' outperforms education screens when the interaction is physical and obvious.
Usage data can't always tell you onboarding is wrong, so metrics alone won't catch the problem.
Last updated: 27/08/2026
Case Studies
UX Case Studies
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