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Asda
British supermarket
Asda's self-scan onboarding sits alongside Waitrose and Sainsbury's in our case studies on when a simple product needs no explanation, and why data won't flag bad onboarding.
Key takeaways from 1 Case Study
Scanner hardware can be simple enough that skipping onboarding beats explaining it first.
'Show, don't tell' outperforms education screens when the interaction is physical and obvious.
Usage data can't always tell you onboarding is wrong, so metrics alone won't catch the problem.
Last updated: 27/08/2026
Case Studies
UX Case Studies
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7 min to learn...
If a Supermarket Scanner Needs Explaining, Something’s Broken
with aCase Study
focused on
Sometimes, the best onboarding is no onboarding, and simple products get bogged down with unnecessary explanations. This case study on Waitrose, Sainsbury's and Asda demonstrates when to just let the user try it for themselves.
Skills you'll build
Sometimes the best onboarding, is no onboarding
“Show, don’t tell” often beats education
Data can’t always tell you when onboarding is wrong
There are more than 1400 UX Bites like this
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