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Company
Blinkist
Blinkist

Blinkist

Bitesized books

Blinkist frames onboarding around personalisation. Our UX Bites include swipe-to-curate libraries, low-commitment CTAs and loading screens that explain what's happening.

Key takeaways from 5 UX Bites

  • Wording the CTA as "tell us your interests" makes account creation feel lower commitment

  • A Tinder-style swipe in onboarding refines and populates the user's initial library

  • Sharing a URL is nudged by showing someone with the user's own name doing it

Often uses:

Effort & Motivation
Perception of Value
Churn
Input Quality
Account Creation

Similar companies:

Education
Entertainment
Lifestyle
Duolingo logo
Duolingo
Knowunity logo
Knowunity
Uptime logo
Uptime
Vocabulary logo
Vocabulary
Explain Everything logo
Explain Everything
Last updated: 17/10/2026

Real world examples

UX Bite:
Blinkist logoBlinkist

Suggest these titles in one tap

At the end of the search results on Blinkist, they’ll pull up titles that they don't currently have, which you can request in a single tap.

Retention tip+ 2 more
Retention tip+ 2 more
Search results. Scrolling past top matches reveals a "Suggest these titles to curation" section listing relevant titles not yet in the catalogue, each with a "Suggest" button to request them from curators.
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UX Bite:
Blinkist logoBlinkist

Making it about you

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Nudge sharing+ 1 more
Nudge sharing+ 1 more
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Preview
UX Bite:
Blinkist logoBlinkist

Lowering the commitment

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Conversion rates+ 2 more
Conversion rates+ 2 more
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Preview
UX Bite:
Blinkist logoBlinkist

Personalising your experience

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Motivational+ 1 more
Motivational+ 1 more
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Preview
UX Bite:
Blinkist logoBlinkist

Tinder for books

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Retention tip+ 2 more
Retention tip+ 2 more
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Preview
Brand logo. A single bold letter "S" on a plain background, with no interface, controls or screen content shown.App icon or splash screen showing the brand's stylised letter "M" logo on its own, with no other interface elements, buttons or text visible.

There are more than 1400 UX Bites like this

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"An exceptional resource for learning how to build habit-forming products that people love."

Author portrait. A smiling speaker wearing a headset microphone, shown alongside the cover of the book "HOOKED: How to Build Habit-Forming Products", used to introduce the author or a feature on habit-forming product design.
Nir EyalAuthor of Hooked

"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."

Author portrait. A usability expert is shown with the cover of his book "DON'T MAKE ME THINK revisited", subtitled "A Common Sense Approach to Web and Mobile Usability", a classic reference on intuitive interface design.
Steve KrugAuthor of Don't Make Me Think

"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."

Profile image. A circular headshot of a smiling man with two overlapping company logo badges, indicating the organisations he is associated with, as used for speaker, testimonial or team member introductions.
Bing GordonKleiner Perkins & EA

"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."

Profile image. A circular headshot of a person with two app icon badges overlapping the corner, linking the person to the apps they're associated with.
DHHHey! & Basecamp