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Brilliant
Online learning
Brilliant leans on curiosity gaps, streak framing and foot-in-the-door onboarding to keep learners moving, with examples from their trial and lesson flows.
Key takeaways from 4 UX Bites
Every lesson is teased with an open-ended question, creating a curiosity gap before you start
After a one-day streak, it sells the three-day one, keeping the next target within reach
The trial opens with goal-setting already ticked off, i.e., the foot-in-the-door effect
Often uses:
Last updated: 27/08/2026
UX Bites
Real world examples
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