Skip to main content
UX Content
  • Case Studies
  • UX Bites
  • Cheatsheets
  • Psychology
BFM+
  • Instant Feedback
  • MCP
  • Figma Plugin
  • Tiers & pricing
  • Free newsletter
  • Log in
Other
  • Archive
  • About
  • Help
  • Changelog
Services
UX audits

A complete audit of your user experience, delivered in a format that you can't ignore.

Book an audit

Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

Account
  • Log inAccess your library and activities
  • SubscribeUnlock all features and access to the library
Learn from the best companies in the world

A library of content that even non-designers find interesting.

Subscribe todaySubscribe today
Structured learning
  • UX BootcampEnroll in a 5-week bootcamp
  • PathwaysCreate custom learning Pathways to work towards any goal, industry or topic
  • CollectionsBrowse Case Studies by key topics
  • QuizzesTest your knowledge
Explore the library
  • Case StudiesSlideshows that are packed with research
  • UX BitesReal examples of design magic
  • CheatsheetsQuickly level up in a particular area
  • Product PsychologyLearn the essentials
  • NewsletterGet research straight to your inbox
  • CompaniesBrowse by company
Learn from the best companies in the world

A library of content that even non-designers find interesting.

Subscribe todaySubscribe today
Tools to help you
  • AI InsightsUpload screenshots of your design, and get instant feedback from our AI
  • MCPAccess the entire library from your favourite agent
  • Figma pluginAccess our AI tools, and our entire library, directly from Figma
One-to-one help
  • UX AuditsThe fast-track for growth
Includes tools that help you ship better products

Learning never stops, but sometimes you need a little more.

Subscribe todaySubscribe today
Log inSubscribe today
Home
Company
ChatGPT
ChatGPT

ChatGPT

From Open AI

OpenAI makes AI's complexity feel tangible, from wipe-to-reveal recaps to 404 poems. Featuring UX Bites across ChatGPT, Atlas and Sora, plus a case study on AI interfaces.

Key takeaways from 1 Case Study and 11 UX Bites

  • The ChatGPT annual recap asks you to wipe the screen to reveal your stat

  • Rather than describing better image processing, OpenAI loads a prompt and generates it

  • Atlas profile badges show the date you joined, leaning on the Endowment Effect

Often uses:

Attention & Interest
Onboarding
Effort & Motivation
Perception of Value
Anxiety

Similar companies:

Artificial Intelligence
Communication
Manus logo
Manus
Gamma logo
Gamma
Claude logo
Claude
Perplexity logo
Perplexity
Devin logo
Devin
Last updated: 27/08/2026
UX Bites
Case Studies

Real world examples

Wipe away this AI dust

UX Bitefrom
ChatGPT logoChatGPT
Greater attention+ 1 more
BFM+Exclusive

A loading trick

UX Bitefrom
ChatGPT logoChatGPT
Reduce frustration+ 1 more
BFM+Exclusive

Pulling your profile

UX Bitefrom
ChatGPT logoChatGPT
Greater attention+ 1 more
BFM+Exclusive

Getting extended limits

UX Bitefrom
ChatGPT logoChatGPT
Conversion rates+ 1 more
BFM+Exclusive

Sora's sharing hack

UX Bitefrom
ChatGPT logoChatGPT
Nudge sharing
BFM+Exclusive

A profile worth keeping

UX Bitefrom
ChatGPT logoChatGPT
Retention tip+ 2 more
BFM+Exclusive

Transcribing your audio

UX Bitefrom
ChatGPT logoChatGPT
Reduce frustration
BFM+Exclusive

Don't tell, show

UX Bitefrom
ChatGPT logoChatGPT
Feature usage+ 2 more
BFM+Exclusive

OpenAI's 404 poem

UX Bitefrom
ChatGPT logoChatGPT
Happier users
BFM+Exclusive

Your convo will be saved

UX Bitefrom
ChatGPT logoChatGPT
Greater attention+ 1 more
BFM+Exclusive

ChatGPT's privacy context

UX Bitefrom
ChatGPT logoChatGPT
Reduce anxiety
BFM+Exclusive

UX Case Studies

BFM+Exclusive
11 min to learn...

The Complexity Paradox of ChatGPT, AI and UX

with aCase Study
focused on
ChatGPT Logo
ChatGPT
Open AI white logo
Preview study
The UI displays a large white "S" centered on a solid purple-blue background, with no additional text, logos, or interface elements visible.The UI shows a stylized "M" logo with teal, cream, and red color blocks on a dark blue background. No text or markings are highlighted or underlined.

There are more than 1400 UX Bites like this

Subscribe to BFM+

If features can be coded in minutes, thoughtful design is what wins

  • Unlock the entire library
  • Create custom UX courses
  • Access our AI tools
£8/monthbilled annually
See the benefits
or, wait for the free stuff

Join the free newsletter

Get the free content when it's released, straight to your inbox, no account required

"An exceptional resource for learning how to build habit-forming products that people love."

The UI contains the yellow book cover "HOOKED" by Nir Eyal in the bottom right, with black text in a white box with blue borders stating "COMPLETELY REVISED AND UPDATED."
Nir EyalAuthor of Hooked

"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."

Photo: site-map sketches with pen annotations, yellow sticky notes and folder of labeled cards, black phone cord, red book cover reading "DON'T MAKE ME THINK".
Steve KrugAuthor of Don't Make Me Think

"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."

Circular avatar: smiling man, navy jacket, blue‑checked shirt, blurred green bg. Overlays: red EA badge lower-right; black square with white up‑left arrow.
Bing GordonKleiner Perkins & EA

"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."

Profile picture of a man with medium-length hair and stubble wearing a grey hoodie and dark jacket. Two app icons overlay bottom right: yellow Asana and blue Miro.
DHHHey! & Basecamp