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Invest in crypto
Coinbase works to make buying crypto feel safer and simpler, including intentional friction like wallet-restore cooldowns. Our UX Bites and case studies show how.
Key takeaways from 1 Case Study and 1 UX Bite
A cooldown timer on wallet restoration gives users time to recognise fraud
Buying crypto is framed as simple and safe, to entice first-time investors
Friction is treated as a safety feature, not something to optimise away
Coinbase want to make buying cryptocurrency feel safer and simpler, in the hope that it entices new investors.
If features can be coded in minutes, thoughtful design is what wins
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