Larger store available
If you visit a supermarket on Deliveroo, you’ll be dynamically told if there’s a larger of the same store available in your area.
Reduce frustration+ 1 more
Deliveroo
Food delivery
Deliveroo adds playful animations to small moments, e.g., tipping and gifting. Our UX Bites also show how they nudge basket size with progress bars and timers.
Key takeaways from 8 UX Bites
Confetti falls where you add a tip, and gift orders tear open like wrapped presents
A free-delivery progress bar and the discount value inside the CTA nudge basket size
Warns at payment when the delivery address isn't where you currently are
Often uses:
Last updated: 17/10/2026
Real world examples
Tipping your rider
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Nudge purchases
One word social proof
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Conversion rates+ 1 more
Your Deliveroo rider is close
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Happier users
Deliveroo's gift reveal
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Happier users
Discounts and free delivery
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Motivational+ 2 more
Free delivery upsell on Deliveroo
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Conversion rates+ 1 more
Smart location-based warning
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Reduce anxiety+ 2 more
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