Loading
Deliveroo
Food delivery
Deliveroo leans on animation and progress cues: confetti when you tip, a knife-and-fork tracker, and free delivery bars. Our UX Bites cover gifting, upsells and warnings.
Key takeaways from 7 UX Bites
Tipping a rider triggers confetti in that part of the screen — rewarding generosity
The tracker swaps a moving car for a knife and fork when the rider is under a minute away
A progress bar pushes you towards the free delivery minimum, with discount value in the CTA
Last updated: 27/08/2026
UX Bites
Real world examples
There are more than 1400 UX Bites like this
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
