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DHL
Global deliveries
DHL was one of six couriers in our benchmark, where identical boxes were shipped under a mile. The case study compares booking flows, tracking and the physical handover.
Key takeaways from 1 Case Study
Its booking flow ran head-to-head against five rival couriers on the same identical parcel
Post-checkout tracking is where couriers gain or lose trust, so identical boxes were followed end to end
The handover counts as product: labels, drop-off and proof shaped the experience as much as the site
Last updated: 27/08/2026
Case Studies
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Benchmarking the UX of 6 delivery companies
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I shipped identical boxes, less than a mile, with multiple delivery companies — one was seized by the police.
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