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  • Case Studies
    UX Case Studies

    Impactful UX lessons and techniques, crafted into 85 digestible stories.

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  • UX Bites
    UX Bites

    Find the best UX ideas, trends and innovations, at warp speed.

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  • Cheatsheets
    Cheatsheets

    Guides on specific topics, using real examples to help you copy like a pro.

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  • Psychology
    UX Psychology

    Learn how to effectively use product psychology in your designs.

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UX analysis
Companies
Duolingo

Duolingo

Featured in 41 UX Bites
Education

Known for

Hook Triggers
Churn
Habits
Effort & Motivation
Onboarding
Happiness & Enjoyment
Sharing or Referring
UX Bites

UX Bites

UX BitefromDuolingoDuolingo

7 days of rewards

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UX BitefromDuolingoDuolingo

Chess levels

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UX BitefromDuolingoDuolingo

Exploding kings

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UX BitefromDuolingoDuolingo

Behind the Dynamic Island

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UX BitefromDuolingoDuolingo

Dynamic leaderboard motivation

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UX BitefromDuolingoDuolingo

Leveraging social pressure

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UX BitefromDuolingoDuolingo

A retention-boosting email

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UX BitefromDuolingoDuolingo

Share for a reward

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UX BitefromDuolingoDuolingo

Who hurt you?

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UX BitefromDuolingoDuolingo

Trial ending reminder

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UX BitefromDuolingoDuolingo

Super Duo-app

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UX BitefromDuolingoDuolingo

Hitting milestones

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UX BitefromDuolingoDuolingo

Creating medium-term goals

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UX BitefromDuolingoDuolingo

Double XP boosts

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UX BitefromDuolingoDuolingo

Leaderboards & the promotion zone

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UX BitefromDuolingoDuolingo

Let Duo find your level

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UX BitefromDuolingoDuolingo

Creating your avatar

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UX BitefromDuolingoDuolingo

Gems for simply coming back

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UX BitefromDuolingoDuolingo

Duolingo's fresh start

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UX BitefromDuolingoDuolingo

Welcome back celebration

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UX BitefromDuolingoDuolingo

Time-sensitive iOS widgets

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UX BitefromDuolingoDuolingo

Variable success states

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UX BitefromDuolingoDuolingo

Installing an iOS widget

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UX BitefromDuolingoDuolingo

Pausing ignored notifications

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UX BitefromDuolingoDuolingo

XP happy hour

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UX BitefromDuolingoDuolingo

Deleting Duolingo

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UX BitefromDuolingoDuolingo

Duolingo's listening exercises

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UX BitefromDuolingoDuolingo

We've frozen your streaks

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UX BitefromDuolingoDuolingo

Social proof while loading

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UX BitefromDuolingoDuolingo

Automatically increasing the difficulty

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UX BitefromDuolingoDuolingo

Double or nothing

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UX BitefromDuolingoDuolingo

Gamification to maintain focus

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UX BitefromDuolingoDuolingo

Pausing audio exercises

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UX BitefromDuolingoDuolingo

Redeeming variable rewards

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UX BitefromDuolingoDuolingo

Duolingo lesson streaks

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UX BitefromDuolingoDuolingo

Jumping for joy, literally

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UX BitefromDuolingoDuolingo

Reminder before their subscription renews

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UX BitefromDuolingoDuolingo

Take a break, you're doing great

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UX BitefromDuolingoDuolingo

Committing in a CTA

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UX BitefromDuolingoDuolingo

User-initiated trigger

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UX BitefromDuolingoDuolingo

Dynamic loss aversion

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