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  • Case Studies
    UX Case Studies

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    UX Psychology

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UX analysis
Companies
Duolingo

Duolingo

Featured in 48 UX Bites
Education

Known for

Hook Triggers
Habits
Attention & Interest
Effort & Motivation
Feature Usage
Sharing or Referring
Perception of Value
UX Bites

UX Bites

UX BitefromDuolingoDuolingo

Nudge your family

If you're sharing the Duolingo Max plan, you'll be given a selection of nudges to use. These are pre-filled with that user's data (like their current streak).

Duolingo family nudge
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UX BitefromDuolingoDuolingo

Nudge your friends

Duolingo will encourage you to nudge friends (in a single tap), which acts as a hook to bring them back into the app.

Duo nudge
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UX BitefromDuolingoDuolingo

Rewarding early risers

If you extend your streak early in the day, Duolingo will reward you by telling you how well you did compared to everyone else.

Duolingo timeofday
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UX BitefromDuolingoDuolingo

Look, it's us!

If you’re on a Duolingo family plan, you’ll see all of your avatars together in a banner.

Duolingo family
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UX BitefromDuolingoDuolingo

The most in a day

To give you a shot of motivation, Duolingo will tell you when you've broken a daily record.

Duolingo bestof
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UX BitefromDuolingoDuolingo

You're in check

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Did you win or lose?

BFM+Exclusive
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UX BitefromDuolingoDuolingo

7 days of rewards

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UX BitefromDuolingoDuolingo

Chess levels

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UX BitefromDuolingoDuolingo

Exploding kings

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UX BitefromDuolingoDuolingo

Behind the Dynamic Island

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UX BitefromDuolingoDuolingo

Dynamic leaderboard motivation

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UX BitefromDuolingoDuolingo

Leveraging social pressure

BFM+Exclusive
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UX BitefromDuolingoDuolingo

A retention-boosting email

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Share for a reward

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Who hurt you?

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Trial ending reminder

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Super Duo-app

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Hitting milestones

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UX BitefromDuolingoDuolingo

Creating medium-term goals

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UX BitefromDuolingoDuolingo

Double XP boosts

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UX BitefromDuolingoDuolingo

Leaderboards & the promotion zone

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Let Duo find your level

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Creating your avatar

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Gems for simply coming back

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Duolingo's fresh start

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Welcome back celebration

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Time-sensitive iOS widgets

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Variable success states

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UX BitefromDuolingoDuolingo

Installing an iOS widget

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Pausing ignored notifications

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UX BitefromDuolingoDuolingo

XP happy hour

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UX BitefromDuolingoDuolingo

Deleting Duolingo

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UX BitefromDuolingoDuolingo

Duolingo's listening exercises

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UX BitefromDuolingoDuolingo

We've frozen your streaks

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Social proof while loading

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Automatically increasing the difficulty

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Double or nothing

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UX BitefromDuolingoDuolingo

Gamification to maintain focus

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UX BitefromDuolingoDuolingo

Pausing audio exercises

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Redeeming variable rewards

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UX BitefromDuolingoDuolingo

Duolingo lesson streaks

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UX BitefromDuolingoDuolingo

Jumping for joy, literally

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Reminder before their subscription renews

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Take a break, you're doing great

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Committing in a CTA

BFM+Exclusive
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UX BitefromDuolingoDuolingo

User-initiated trigger

BFM+Exclusive
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UX BitefromDuolingoDuolingo

Dynamic loss aversion

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