Loading
FedEx
Global deliveries
FedEx features in our case study where identical boxes were shipped less than a mile with six couriers, comparing quoting, booking, tracking and delivery.
Key takeaways from 1 Case Study
Shipping identical parcels across six couriers shows where booking flows lose trust
The parcel journey is judged end-to-end, from quote to tracking updates to final delivery
Repeating one task across competitors exposes friction — a useful way to audit your own flow
Last updated: 27/08/2026
Case Studies
UX Case Studies
BFM+Exclusive
7 min to learn...
Benchmarking the UX of 6 delivery companies
with aCase Study
focused on
+3 more
I shipped identical boxes, less than a mile, with multiple delivery companies — one was seized by the police.
There are more than 1400 UX Bites like this
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
