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Company
Finch
Finch

Finch

Self help

Finch leans on variable rewards, curiosity gaps and playful personalisation to keep habit-building fun, with examples from onboarding to pausing streaks.

Key takeaways from 6 UX Bites

  • Sends your bird mascot 'on an adventure' for the daily reward, then frames the notifications ask

  • Rainbow stone rewards vary, paired with different colours and celebration animations

  • Finite streaks at signup, and a check-in reminder offered when you pause them

Often uses:

Effort & Motivation
Habits
Churn
Happiness & Enjoyment
Perception of Value

Similar companies:

Health & Fitness
Lifestyle
Gentler Streak logo
Gentler Streak
Any Distance logo
Any Distance
Calm logo
Calm
The Outsiders logo
The Outsiders
Balance logo
Balance
Last updated: 27/08/2026

Real world examples

UX Bite:
Finch logoFinch

Picking suitable emojis

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Increase value
Increase value
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UX Bite:
Finch logoFinch

Dynamic celebrations

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Encourage habits+ 2 more
Encourage habits+ 2 more
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UX Bite:
Finch logoFinch

Remind me to check in

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Retention tip+ 2 more
Retention tip+ 2 more
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UX Bite:
Finch logoFinch

Finite streaks to start

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Retention tip+ 2 more
Retention tip+ 2 more
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UX Bite:
Finch logoFinch

Variable daily rewards

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Motivational+ 2 more
Motivational+ 2 more
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UX Bite:
Finch logoFinch

Daily rewards, with a twist

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Retention tip+ 3 more
Retention tip+ 3 more
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Preview
Brand logo. A single bold letter "S" on a plain background, with no interface, controls or screen content shown.App icon or splash screen showing the brand's stylised letter "M" logo on its own, with no other interface elements, buttons or text visible.

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"An exceptional resource for learning how to build habit-forming products that people love."

Author portrait. A smiling speaker wearing a headset microphone, shown alongside the cover of the book "HOOKED: How to Build Habit-Forming Products", used to introduce the author or a feature on habit-forming product design.
Nir EyalAuthor of Hooked

"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."

Author portrait. A usability expert is shown with the cover of his book "DON'T MAKE ME THINK revisited", subtitled "A Common Sense Approach to Web and Mobile Usability", a classic reference on intuitive interface design.
Steve KrugAuthor of Don't Make Me Think

"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."

Profile image. A circular headshot of a smiling man with two overlapping company logo badges, indicating the organisations he is associated with, as used for speaker, testimonial or team member introductions.
Bing GordonKleiner Perkins & EA

"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."

Profile image. A circular headshot of a person with two app icon badges overlapping the corner, linking the person to the apps they're associated with.
DHHHey! & Basecamp