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Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

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Home
Company
Grab
Grab

Grab

Everyday, everything app

Grab leans on social proof and contextual nudges, from route choices to airport pick-up points. Our UX Bites show how they smooth out ride and delivery flows.

Key takeaways from 5 UX Bites

  • Social proof drives decisions: routes 'taken by many drivers', 55% preferred airport drop-offs

  • Grab detects you're in an airport, then guides you to pick-up with photos and short videos

  • A screenshot triggers an offer to share a real-time tracking link instead

Often uses:

Anxiety
Happiness & Enjoyment
Input Quality
Baskets & Purchasing
Booking & Reserving

Similar companies:

Food & Drink
Shopping
Travel & Transportation
Yuka logo
Yuka
Costa logo
Costa
Asda logo
Asda
Yazio logo
Yazio
Bitepal logo
Bitepal
Last updated: 27/08/2026

Real world examples

UX Bite:
Grab logoGrab

Real-time sharing links

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Nudge sharing
Nudge sharing
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Preview
UX Bite:
Grab logoGrab

Adding drop-off details

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Input quality
Input quality
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Preview
UX Bite:
Grab logoGrab

Social proofing a route

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Reduce anxiety+ 2 more
Reduce anxiety+ 2 more
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Preview
UX Bite:
Grab logoGrab

Need directions inside the terminal?

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Reduce anxiety+ 1 more
Reduce anxiety+ 1 more
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Preview
UX Bite:
Grab logoGrab

55% preferred this drop-off

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Reduce anxiety+ 3 more
Reduce anxiety+ 3 more
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Preview
Brand logo. A single bold letter "S" on a plain background, with no interface, controls or screen content shown.App icon or splash screen showing the brand's stylised letter "M" logo on its own, with no other interface elements, buttons or text visible.

There are more than 1400 UX Bites like this

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"An exceptional resource for learning how to build habit-forming products that people love."

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"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."

Author portrait. A usability expert is shown with the cover of his book "DON'T MAKE ME THINK revisited", subtitled "A Common Sense Approach to Web and Mobile Usability", a classic reference on intuitive interface design.
Steve KrugAuthor of Don't Make Me Think

"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."

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Bing GordonKleiner Perkins & EA

"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."

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DHHHey! & Basecamp