Loading

Dating
Hinge uses playful characters, AI prompts and honesty nudges during profile creation, while quietly engineering engagement. With examples from our UX Bites and case studies.
Key takeaways from 1 Case Study and 4 UX Bites
A profile-setup mascot gains detail as you progress, then bounces off screen to find your dates
Stating your age back to you makes lying subtly harder, via cognitive dissonance
AI curiosity prompts and optional photo tips cut the effort of building a profile

Hinge built its reputation on a single promise: it's the dating app that wants you to leave. This is a breakdown of how the interface is actually engineered to make sure you don't.
How dating apps keep you engaged (not romantically)
The design equivalent of clickbait headlines
How Hinge leverages social scarcity
If features can be coded in minutes, thoughtful design is what wins
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."