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You know Lego...
Lego turns building and shopping into play, with surprise animations, progress-driven CTAs and playful reassurance. Our UX Bites feature examples from their app and store.
Key takeaways from 13 UX Bites
Bricks explode across the screen after a finished step, turning progress into a small reward
A stop-motion animation advances with every digit of a party code entered
Saved lists show a running total, so budgets for things like birthdays are easy to track
Often uses:
If features can be coded in minutes, thoughtful design is what wins
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