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UX analysis
Companies
Netflix

Netflix

Featured in 1 Case Study and 4 UX Bites
Photo & Video
Streaming

Known for

Browsing & Filtering
Churn
Perception of Value
Happiness & Enjoyment
Productivity & Efficiency
Attention & Interest
Hook Triggers
UX Bites
Case Studies

UX Bites

UX BitefromNetflixNetflix

Dynamically changing thumbnails

To help avoid content blindness, Netflix will routinely change cover art and title fonts.

Netflix thumbnails
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UX BitefromNetflixNetflix

Contextually aware design

Netflix use a different episode selection design for adults profiles and children’s profiles (no description, bigger images).

Netflix listing
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UX BitefromNetflixNetflix

Contextual reminders (permissions)

BFM+Exclusive
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UX BitefromNetflixNetflix

Netflix's love animation

BFM+Exclusive
Preview UX Bite