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Home
Company
Nike
Nike

Nike

Nike's running club

Nike leans on personalisation and context, with UX Bites including penalty-free order cancellation, dynamic hero images and case studies on recommendations.

Key takeaways from 1 Case Study and 7 UX Bites

  • Orders can be cancelled penalty-free for 30 minutes after checkout, easing buyer's remorse

  • The shop defaults to the Men's or Women's tab based on your logged-in profile

  • Run effort ratings are framed against something obvious, e.g. whether you could still talk

Often uses:

Browsing & Filtering
Complexity & Understanding
Conversion Rates
Input Quality
Productivity & Efficiency

Similar companies:

Health & Fitness
Lifestyle
BetterMe logo
BetterMe
Fitbod logo
Fitbod
Any Distance logo
Any Distance
Vitality logo
Vitality
Calm logo
Calm
Last updated: 27/08/2026
UX Bites
Case Studies

Real world examples

30 min cool down

UX Bitefrom
Nike logoNike
Reduce frustration
BFM+Exclusive

Dynamic hero images

UX Bitefrom
Nike logoNike
Conversion rates+ 3 more
BFM+Exclusive

Changing the default tab

UX Bitefrom
Nike logoNike
Boost productivity
BFM+Exclusive

The anatomy of a shoe

UX Bitefrom
Nike logoNike
Conversion rates+ 3 more
BFM+Exclusive

Overlaying difficulty

UX Bitefrom
Nike logoNike
Nudge sharing
BFM+Exclusive

Getting back to your run

UX Bitefrom
Nike logoNike
Boost productivity+ 1 more
BFM+Exclusive

Contextualising the effort

UX Bitefrom
Nike logoNike
Feature usage+ 2 more
BFM+Exclusive

UX Case Studies

BFM+Exclusive
7 min to learn...

How to Personalise User Experiences and Recommendations

with aCase Study
focused on
Nike Logo
Nike
Nike Tick
Preview study
The UI displays a large white "S" centered on a solid purple-blue background, with no additional text, logos, or interface elements visible.The UI shows a stylized "M" logo with teal, cream, and red color blocks on a dark blue background. No text or markings are highlighted or underlined.

There are more than 1400 UX Bites like this

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