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Nike
Nike's running club
Nike leans on personalisation and context, with UX Bites including penalty-free order cancellation, dynamic hero images and case studies on recommendations.
Key takeaways from 1 Case Study and 7 UX Bites
Orders can be cancelled penalty-free for 30 minutes after checkout, easing buyer's remorse
The shop defaults to the Men's or Women's tab based on your logged-in profile
Run effort ratings are framed against something obvious, e.g. whether you could still talk
Often uses:
Last updated: 27/08/2026
UX Bites
Case Studies
UX Case Studies
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How to Personalise User Experiences and Recommendations
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Personalised user experiences are everywhere. The problem is that most of the time it doesn't work. This is how Nike nail it, with a few simple tricks.
Skills you'll build
Why saying "Good Afternoon..." is usually a waste of time
The common mistake with recommended content
How Nike uses showmanship to create personalised experiences
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