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Sainsbury's
Grocery shopping
See how Sainsbury's uses recipe bundles, calendar shortcuts and reward mini games, plus what its in-store scanner onboarding reveals about over-explaining simple things.
Key takeaways from 1 Case Study and 3 UX Bites
Recipes convert into one-click basket fills, so nobody hunts down ingredients one by one
A 'rub to reveal' mini game after purchase turns Nectar points into a variable reward
Delivery slots and booking references drop straight into the shopper's own calendar
Last updated: 27/08/2026
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If a Supermarket Scanner Needs Explaining, Something’s Broken
with aCase Study
focused on
Sometimes, the best onboarding is no onboarding, and simple products get bogged down with unnecessary explanations. This case study on Waitrose, Sainsbury's and Asda demonstrates when to just let the user try it for themselves.
Skills you'll build
Sometimes the best onboarding, is no onboarding
“Show, don’t tell” often beats education
Data can’t always tell you when onboarding is wrong
There are more than 1400 UX Bites like this
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