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Waitrose
British supermarket
Waitrose runs in-store scan-as-you-shop with restraint, including near-zero onboarding and dynamically surfacing your last scanned item inside your shopping lists.
Key takeaways from 1 Case Study and 1 UX Bite
Your last scanned item appears inside your shopping list — confirmation without an extra screen
Scan-as-you-shop is simple enough that letting people try it beats upfront explanation
Data rarely reveals bad onboarding; showing often outperforms explaining
Often uses:
Last updated: 27/08/2026
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If a Supermarket Scanner Needs Explaining, Something’s Broken
with aCase Study
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Sometimes, the best onboarding is no onboarding, and simple products get bogged down with unnecessary explanations. This case study on Waitrose, Sainsbury's and Asda demonstrates when to just let the user try it for themselves.
Skills you'll build
Sometimes the best onboarding, is no onboarding
“Show, don’t tell” often beats education
Data can’t always tell you when onboarding is wrong
There are more than 1400 UX Bites like this
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