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Gaming, TV and movies
Xbox leans on streaks, goal-framing and reward loops to keep people returning. Our UX Bites cover both, plus a case study pitting the Series X against the PS5.
Key takeaways from 1 Case Study and 2 UX Bites
Streaks show right after login, with a clear breakdown of how rewards grow
You pick a reward first, then every daily challenge is framed as progress towards it
A case study weighs the Xbox Series X against the PS5 on the small details of daily use
I've spent a few months with both the Xbox Series X and the Playstation 5, agonising over the small details. This is what I found.
If features can be coded in minutes, thoughtful design is what wins
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