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What's included in BFM+

  • Access the growing library of 65 case studies
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    A collection of 51 psychological biases, design principles and UX concepts
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Built for Mars is an exceptional resource for learning how UX and micro interactions can contribute to building habit-forming products that people love. You won't regret your time spent here.

Nir Eyal and author of Hooked: How to Build Habit-Forming Products