Design better. Convert harder. Laugh often.

A collection of UX research, examples and “ohhh that makes sense” moments for people who care about design, in a sea of AI slop.

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Trusted by 40,000+ design & product professionals

Design better. Convert harder. Laugh often.

Learn what works, in a way that sticks

Almost all UX research is boring, dry and unapproachable. This is a library of content that even non-designers find interesting (yes, even finance people).

Being a designer is tough

There isn't a lack of things to read, there's too much.

Where do you find reliable research that isn't soul-crushingly boring?
Which formats will actually help you implement changes in your business?
You'll never finish that expensive course anyway.
Most designs look good on Dribbble, but would never get shipped.

You need quality, not noise

If you're going to invest time into learning, it has to actually work

Weekly newsletters to maintain a habit of constant learning
Bitesized ideas exactly when you need them
A glossary of product psychology, and how to use them
Long form content that is packed with "Aha! Moments"
AI tools to help you implement changes

Become irreplaceable by AI

My advice to all product teams, is to obsess over the things that make us distinctly human

Understand nuanced context and intent
Learn to use product psychology
Develop a better "gut" for design decisions
Put the plasters away and start making more strategic UX decisions

Structured learning, without the pressure

Enroll in our 5-week UX Bootcamp, and then create custom Pathways to contextualise the entire library to your own goals.

The UX Bootcamp

Kick off with our 5-week course, which you can take at your own pace

Onboarding
Churn
Checkouts and purchases
Product psychology
Growth strategies

Create custom Pathways

Find the most relevant content, across our whole library

Work towards any goal, industry or problem
Uses BFM AI to create a custom course

AI, where it matters

We'll contextualise every piece of content to your goal

See why something will help you
Discover content that you didn't realise would be helpful
Pinpoint the best UX Bites to help you

Learn what great looks like, then copy it

1,000+ bitesized ideas, all categorised and contextualised with product psychology. You can even receive alerts when your competitors next ship some UX magic.

Nir Eyal (Hooked)

An exceptional resource for learning how to build habit-forming products that people love.

DHH (Hey! & Basecamp)

What a nice idea! Christopher Alexander would be proud to see patterns collected like this.

Yeah, they hadn't considered a UX subscription before either

Better than expensive courses

Your case studies are hands down the best (and fastest) way I'm learning UX—better than the many expensive courses I've bought.

- Kyleen S

Genuinely make me giggle

The case studies deliver a lot of thoughtful insights while genuinely making me giggle.

- Miha Su

One of the best

One of the best collections of UX principles out there. There's a lot more to what we do rather than just a polished interface.

- Diogo

A continuous stream of "aha!" moments

BFM+ provides such a nice way to learn new things without being overwhelming. The UX bites are an amazing way for anyone to have a continuous stream of "aha!" moments.

- Irina C

Love the articles

I love the articles, I recently used them for designing an onboarding journey.

- Sevgi

Pretty much perfect

Fun and entertaining, it's pretty much perfect.

- Catherine

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for understanding the basics and also for experienced designers to stay in the loop.

- Anna Z

*chefs kiss

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is *chefs kiss*.

- Richard Boyd

Millions of pounds in new business

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

- Adilson Santos

All I need in one subscription

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

- Carlos Viciana

Second to none

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

- Daniel

Entertaining and informative

Entertaining and informative. More memes please.

- Anonymous

Insights we can use

BFM+ is an archive of small insights which we can then use in our product.

- Alex

I recommend you a lot

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

- Fichte42

Stayed for the memes

Came for the UX research, stayed for the memes.

- Matt B

Very helpful heuristics

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

- Anonymous

Unique blend of psychology insights

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

- Marc Schmitt

The best UX case studies

The best UX case studies on internet.

- Vadim

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for those just starting in UX to understand basics; also helpful for experienced designers to stay in the loop.

- Anna Zelenskaya

I learn something new every time

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

- Li-Lian

A gold mine

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

- Anonymous

The best learning tool

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

- Niko Xydakis

Truly unique

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

- Mark Buskbjerg

A game-changer

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

- Matija

It's magic!

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.

- Diego Gallovich

All I need in one subscription

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

- Carlos Viciana

Millions of pounds in new business

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

- Adilson Santos

Love the articles

I love the articles, I recently used them for designing an onboarding journey.

- Sevgi

Pretty much perfect

Fun and entertaining, it's pretty much perfect.

- Catherine

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for understanding the basics and also for experienced designers to stay in the loop.

- Anna Z

*chefs kiss

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is *chefs kiss*.

- Richard Boyd

Second to none

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

- Daniel

Entertaining and informative

Entertaining and informative. More memes please.

- Anonymous

Insights we can use

BFM+ is an archive of small insights which we can then use in our product.

- Alex

I recommend you a lot

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

- Fichte42

Stayed for the memes

Came for the UX research, stayed for the memes.

- Matt B

Very helpful heuristics

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

- Anonymous

Unique blend of psychology insights

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

- Marc Schmitt

The best UX case studies

The best UX case studies on internet.

- Vadim

I learn something new every time

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

- Li-Lian

A gold mine

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

- Anonymous

The best learning tool

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

- Niko Xydakis

Truly unique

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

- Mark Buskbjerg

A game-changer

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

- Matija

It's magic!

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.

- Diego Gallovich

Better than expensive courses

Your case studies are hands down the best (and fastest) way I'm learning UX—better than the many expensive courses I've bought.

- Kyleen S

Pretty much perfect

Fun and entertaining, it's pretty much perfect.

- Catherine

So fun to read

I've never encountered a UX design blog that is so fun to read. Helpful for understanding the basics and also for experienced designers to stay in the loop.

- Anna Z

Millions of pounds in new business

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

- Adilson Santos

Insights we can use

BFM+ is an archive of small insights which we can then use in our product.

- Alex

Stayed for the memes

Came for the UX research, stayed for the memes.

- Matt B

The best learning tool

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

- Niko Xydakis

It's magic!

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.

- Diego Gallovich

A continuous stream of "aha!" moments

BFM+ provides such a nice way to learn new things without being overwhelming. The UX bites are an amazing way for anyone to have a continuous stream of "aha!" moments.

- Irina C

Love the articles

I love the articles, I recently used them for designing an onboarding journey.

- Sevgi

All I need in one subscription

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

- Carlos Viciana

Entertaining and informative

Entertaining and informative. More memes please.

- Anonymous

Very helpful heuristics

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

- Anonymous

The best UX case studies

The best UX case studies on internet.

- Vadim

A gold mine

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

- Anonymous

A game-changer

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

- Matija

Genuinely make me giggle

The case studies deliver a lot of thoughtful insights while genuinely making me giggle.

- Miha Su

One of the best

One of the best collections of UX principles out there. There's a lot more to what we do rather than just a polished interface.

- Diogo

*chefs kiss

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is *chefs kiss*.

- Richard Boyd

Second to none

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

- Daniel

I recommend you a lot

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

- Fichte42

Unique blend of psychology insights

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

- Marc Schmitt

I learn something new every time

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

- Li-Lian

Truly unique

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

- Mark Buskbjerg

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Most UX content is dry and boring, this is different