Hey, Peter here 👋
I'm 32, I'm a dad of 3 and I live in the south of England.
I'm also obsessed with product design.


My life story, on the back of a postcard
Nobody has asked me to summarise my life, but here you go anyway.
10,000 hours in the trenches
I dropped out of uni in 2012, and founded a FinTech. It was acquired in a PE-backed deal in 2018.
I'm bad at a lot, so I became a consultant
There are many aspects of business that I dislike. I hate sales, for one.
But I loved UX and product design. So I help companies do that.
Life outside UX (and memes)
Outside of work, I'm married with 3 small children.
So if I'm not looking at UX, or browsing for memes, I'm probably pushing a small human on a bike (killing my back in the process).
