💡

UX audits

Unlocking the roadmap

The roadmap

to a better version of your product.

to a better product.

Helping start-ups get their first customers, and billion dollar companies keep theirs.

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BENEFITS

Why teams love audits

Audits aren't exactly a cheatcode, but they're used like one. Here are the main benefits of an audit, as explained by some of the teams I work with.

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Improve conversions

Even small refinements will often supercharge your conversion rates, and provide a positive ROI.

Quickbooks

Quickbooks

Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%.

Moonpay

Moonpay

Allowed us to improve the UX significantly, having a noticeable impact on conversion.

🎯

Actionable recommendations

Instead of vague problems or opinions, get specific and actionable insights.

Octopus Energy

Octopus Energy

The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.

Statement

Statement

Working with Peter was fascinating and our product is 10x better as a result.

🦋

Better storytelling

Reframe your onboarding to better craft the story of your product.

Notion

Notion

So insightful and detailed. Peter surfaced loads of new thinking and opportunities.

Elgato

Elgato

A fresh perspective on several of our products proved invaluable in helping us better tell our product ecosystem story.

🔥

Highlighting friction

Identifying and explaining exactly why a step feels uncomfortable.

Klarna

Klarna

Exactly what we needed to take our user experience to the next level.

Mobbin

Mobbin

A no-brainer for any product team who wants to gain an edge.

🔋

Challenge and energise

Get an impartial opinion to refocus and re-energise your team.

Stripe

Stripe

Engaging and thought-provoking. Insights about products we build day in and day out were eye opening!

Entain

Entain

Kicked off a lot of discussion amongst teams outside of UX—exactly what I was hoping for.

☀️

Reduce anxiety

Increase the clarity of your product through context.

Epidemic Sound

Epidemic Sound

Improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.

⛳️

UX best practice

Suggesting up-to-date best practice across many devices.

Livi

Livi

Deep knowledge about UX best practices and very insightful to understand the overall health of our product.

🧠

Leverage UX psychology

Including techniques for implementing UX psychology.

GoFundMe

GoFundMe

Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.

AVENGERS, ASSEMBLE

Low-risk, low commitment

My clients are often much better designers than me, but that's not why I'm valuable. Here's why I don't replace an internal team:

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Low commitment

Easier than internal hiring or commiting to a full redesign.

⚡️

Fast results

Quickly get an insight and diagnose problems.

🏝

Schedule-busting

Doesn't require much (if any) internal resources.

🌱

Fresh perspective

Impartial advice, without the internal conflict or overhead.

EFFICIENT, NOT FANCY

Delivered in a format that works

Private case study

This will tell the story of your product, and explain all of the issues.

Your roadmap

You'll get a written summary of issues, weighted by importance.

Consulting

After your audit, we'll chat through experiments, technical limitations and next steps.

4+ YEARS OF OBSESSION

Trusted by 100+ products you already love

Stripe

Engaging and thought-provoking. Peter's UX insights about products we build day in and day out but often don't analyse deeply were eye opening!

Moonpay

The audit was incredibly helpful and allowed us to improve the UX significantly having a noticeable impact on conversion.

Notion

The analysis was so insightful and detailed. He surfaced loads of new thinking and opportunities to orient people experiencing Notion for the first time.

Quickbooks

Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%.

Livi

Peter has, without a doubt, deep knowledge about UX best practices and his work was very insightful to understand the overall health of our product.

Klarna

He delivered great insights that were exactly what we needed to take our user experience to the next level.

Elgato

Peter’s audit offered a fresh perspective on the UX of several of our products and proved invaluable in helping us better tell our product ecosystem story.

Epidemic Sound

Peter helped us identify improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.

Entain

The easy-to-follow storytelling format clearly works. It's kicked off a lot of discussion amongst teams outside of UX—exactly what I was hoping for.

Pitch

We involved Peter to challenge us and our current product design, and he truly delivered.

Mobbin

The audit was packed with rich insights & recommendations. It's a no-brainer for any product team who wants to gain an edge.

Novo

Peter's UX audit has been so incredibly insightful of how even the smallest UX changes can positively impact customer behaviors. Highly recommend.

Statement

Peter showed us a range of issues—big ones that were hiding in plain sight and smaller ones that were subtly impactful. Our product is 10x better as a result.

AJ Bell

Peter brings insight and intuition to your customer journey. He’s a one-man focus group!

GoFundMe

Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.

Radicant Bank

The audit is very insightful. I especially like your positive tone of voice which wraps the feedback so nicely in a gift!

Comparis

The analysis was presented in such a comprehensible and compelling way that we are already planning implementations.

Penfold

Our audit was a game-changer. The thought and level of detail was far beyond our expectations and drove improvements to our onboarding journey.

Octopus Energy

The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.

TBI Bank

The audit was extremely useful—like reading a great book. The issues are intuitive, but until you've seen them, you don't think about them.

VLGE

Pete's insights were super helpful. They fast-tracked our design by weeks/months in a day or two.

Free

Without Built for Mars, we’d be average, and our customers deserve better. These UX audits help us deliver a world-class experience.

Nfinnova

Peter shared great domain knowledge and highlighted the most important aspects of UI/UX, which were beneficial to both us and our customers.

Stripe

Engaging and thought-provoking. Peter's UX insights about products we build day in and day out but often don't analyse deeply were eye opening!

Quickbooks

Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%.

Livi

Peter has, without a doubt, deep knowledge about UX best practices and his work was very insightful to understand the overall health of our product.

Epidemic Sound

Peter helped us identify improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.

Entain

The easy-to-follow storytelling format clearly works. It's kicked off a lot of discussion amongst teams outside of UX—exactly what I was hoping for.

Novo

Peter's UX audit has been so incredibly insightful of how even the smallest UX changes can positively impact customer behaviors. Highly recommend.

GoFundMe

Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.

AJ Bell

Peter brings insight and intuition to your customer journey. He’s a one-man focus group!

Comparis

The analysis was presented in such a comprehensible and compelling way that we are already planning implementations.

Stacker

We were incredibly impressed by our UX audit – the insights and recommendations helped us challenge and reframe our onboarding experience.

VLGE

Pete's insights were super helpful. They fast-tracked our design by weeks/months in a day or two.

Free

Without Built for Mars, we’d be average, and our customers deserve better. These UX audits help us deliver a world-class experience.

Moonpay

The audit was incredibly helpful and allowed us to improve the UX significantly having a noticeable impact on conversion.

Notion

The analysis was so insightful and detailed. He surfaced loads of new thinking and opportunities to orient people experiencing Notion for the first time.

Klarna

He delivered great insights that were exactly what we needed to take our user experience to the next level.

Elgato

Peter’s audit offered a fresh perspective on the UX of several of our products and proved invaluable in helping us better tell our product ecosystem story.

Mobbin

The audit was packed with rich insights & recommendations. It's a no-brainer for any product team who wants to gain an edge.

Pitch

We involved Peter to challenge us and our current product design, and he truly delivered.

Radicant Bank

The audit is very insightful. I especially like your positive tone of voice which wraps the feedback so nicely in a gift!

Octopus Energy

The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.

Penfold

Our audit was a game-changer. The thought and level of detail was far beyond our expectations and drove improvements to our onboarding journey.

Statement

Peter showed us a range of issues—big ones that were hiding in plain sight and smaller ones that were subtly impactful. Our product is 10x better as a result.

TBI Bank

The audit was extremely useful—like reading a great book. The issues are intuitive, but until you've seen them, you don't think about them.

Nfinnova

Peter shared great domain knowledge and highlighted the most important aspects of UI/UX, which were beneficial to both us and our customers.

Quickbooks

Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%.

Livi

Peter has, without a doubt, deep knowledge about UX best practices and his work was very insightful to understand the overall health of our product.

Epidemic Sound

Peter helped us identify improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.

Entain

The easy-to-follow storytelling format clearly works. It's kicked off a lot of discussion amongst teams outside of UX—exactly what I was hoping for.

GoFundMe

Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.

Statement

Peter showed us a range of issues—big ones that were hiding in plain sight and smaller ones that were subtly impactful. Our product is 10x better as a result.

Penfold

Our audit was a game-changer. The thought and level of detail was far beyond our expectations and drove improvements to our onboarding journey.

Nfinnova

Peter shared great domain knowledge and highlighted the most important aspects of UI/UX, which were beneficial to both us and our customers.

Stripe

Engaging and thought-provoking. Peter's UX insights about products we build day in and day out but often don't analyse deeply were eye opening!

Octopus Energy

The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.

Klarna

He delivered great insights that were exactly what we needed to take our user experience to the next level.

Pitch

We involved Peter to challenge us and our current product design, and he truly delivered.

Neighbors

Working with Peter doesn’t just solve immediate problems; it trains you to see the secret elements of UX that make all the difference.

Stacker

We were incredibly impressed by our UX audit – the insights and recommendations helped us challenge and reframe our onboarding experience.

Comparis

The analysis was presented in such a comprehensible and compelling way that we are already planning implementations.

VLGE

Pete's insights were super helpful. They fast-tracked our design by weeks/months in a day or two.

Free

Without Built for Mars, we’d be average, and our customers deserve better. These UX audits help us deliver a world-class experience.

Moonpay

The audit was incredibly helpful and allowed us to improve the UX significantly having a noticeable impact on conversion.

Notion

The analysis was so insightful and detailed. He surfaced loads of new thinking and opportunities to orient people experiencing Notion for the first time.

Elgato

Peter’s audit offered a fresh perspective on the UX of several of our products and proved invaluable in helping us better tell our product ecosystem story.

Mobbin

The audit was packed with rich insights & recommendations. It's a no-brainer for any product team who wants to gain an edge.

Novo

Peter's UX audit has been so incredibly insightful of how even the smallest UX changes can positively impact customer behaviors. Highly recommend.

AJ Bell

Peter brings insight and intuition to your customer journey. He’s a one-man focus group!

Radicant Bank

The audit is very insightful. I especially like your positive tone of voice which wraps the feedback so nicely in a gift!

TBI Bank

The audit was extremely useful—like reading a great book. The issues are intuitive, but until you've seen them, you don't think about them.

FAQs

Frequently asked questions

Each project is slightly different, so feel free to reach out if you have any questions.

What is an audit?

Think of it as a private UX case study of your product or service, which gives you a comprehensive list of issues, suggestions, experiments and comparisons.

Should I fix everything obvious before getting an audit?

It depends on a few things:

  1. Do you know, with some confidence, how to solve the existing issues?
  2. Does fixing these issues meaningfully change the flow?

If the answer to both of these are a resounding 'yes', then it's not the right time for an audit.

Although most companies have a laundry list of known issues that they want to fix, the vast majority don't know which to tackle first, and how to get to the root of the issue without using a plaster.

Do I need to dedicate internal resource to an audit?

Not really, it’s more like a mystery shopper experience than a collaboration.

After the audit is complete, and you’ve had a chance to digest the results, that’s when the process is more collaborative—but it can work to your timelines / capacity.

How many issues do you usually surface?

Typically there will be between 30 and 100 issues, weighted by priority (high, medium, low). I actually don’t want that number to be too high, or it means I’m not being concise enough with what meaningful changes you need to make.

Although common, the 'number of issues' is the wrong metric to care about:

  1. There’s no value in me mentioning issues that I don’t believe are worth fixing, but that bulk out the audit. I’d rather give you the 10 issues that actually need to be fixed, rather than diluting the audit down with ‘nothing burgers’, which you then have to pay to ‘fix’.
  2. There’s also little value in me overwhelming you with 500 bugs and accessibility issues that are all similar or related. So il mention it once, give a few examples, and move on.

What types of product can be audited?

Any really. I’ve audited banks, social media apps, fitness products and even physical Covid test kits. The psychology behind design and UX usually transcends industry.

It can be a live product, a prototype, or even designs in Figma.

Can you audit a product in another language?

Yeah, absolutely. My process in these instances is to either use an in-browser translator, or if it’s native in-app, then I translate each screen as I go.

As an example, I’ve successfully audited some of the most popular banks in Latin America, without speaking a word of their native language.

How does an audit differ from an accessibility audit?

I’ve refined this format of audit over many years, because it’s important to contextualise issues with the story of your product.

Accessibility audits will typically tell you that a hitbox is too small, or the contrast of some text is too low. But they rarely question why a step is necessary, or how the subtle design of one component is likely hurting conversions 3 pages later.

How long does an audit take?

It depends on the scope of the experience that’s being audited. But, typically between 5 and 12 days. They’re usually booked at least a month in advance.

Are audits published?

No, never. You own the audit, and it’s yours to share if you wish.

Ready to level up your UX?

Reach out, and we'll chat through your product.

Book an audit