The roadmap to a better version of your product

A forensic analysis of your product’s user experience, delivered in a case study format—super easy to share and understand. Trusted by industry-defining products that you already love.

TRUSTED BY PRODUCTS YOU ALREADY LOVE

Moonpay Logo

Moonpay

"The audit was incredibly helpful and allowed us to improve the UX significantly having a noticeable impact on conversion."

Notion Logo

Notion

The analysis was so insightful and detailed. He surfaced loads of new thinking and opportunities to orient people experiencing Notion for the first time.

Livi Logo

Livi

Peter has, without a doubt, deep knowledge about UX best practices and his work was very insightful to understand the overall health of our product.

Klarna Logo

Klarna

"He delivered great insights that were exactly what we needed to take our user experience to the next level."

Quickbooks Logo

Quickbooks

"Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%."

Elgato Logo

Elgato

Peter’s audit offered a fresh perspective on the UX of several of our products and proved invaluable in helping us better tell our product ecosystem story.

Pitch Logo

Pitch

"I involved Peter to challenge us and our current product design, and he truly delivered."

Octopus Energy Logo

Octopus Energy

The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.

AJ Bell Logo

AJ Bell

Peter brings insight and intuition to your customer journey. He’s a one-man focus group!

Epidemic Sound Logo

Epidemic Sound

Peter helped us identify improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.

GoFundMe Logo

GoFundMe

Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.

Penfold Logo

Penfold

Our audit was a game-changer. The thought and level of detail was far beyond our expectations and drove improvements to our onboarding journey.

Free Logo

Free

"Without Built for Mars, we’d be average, and our customers deserve better. These UX audits help us deliver a world-class experience.

Livi Logo

Livi

Peter has, without a doubt, deep knowledge about UX best practices and his work was very insightful to understand the overall health of our product.

Notion Logo

Notion

The analysis was so insightful and detailed. He surfaced loads of new thinking and opportunities to orient people experiencing Notion for the first time.

Elgato Logo

Elgato

Peter’s audit offered a fresh perspective on the UX of several of our products and proved invaluable in helping us better tell our product ecosystem story.

AJ Bell Logo

AJ Bell

Peter brings insight and intuition to your customer journey. He’s a one-man focus group!

Pitch Logo

Pitch

"I involved Peter to challenge us and our current product design, and he truly delivered."

Free Logo

Free

"Without Built for Mars, we’d be average, and our customers deserve better. These UX audits help us deliver a world-class experience.

Penfold Logo

Penfold

Our audit was a game-changer. The thought and level of detail was far beyond our expectations and drove improvements to our onboarding journey.

Moonpay Logo

Moonpay

"The audit was incredibly helpful and allowed us to improve the UX significantly having a noticeable impact on conversion."

Klarna Logo

Klarna

"He delivered great insights that were exactly what we needed to take our user experience to the next level."

Quickbooks Logo

Quickbooks

"Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%."

Octopus Energy Logo

Octopus Energy

The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.

Epidemic Sound Logo

Epidemic Sound

Peter helped us identify improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.

GoFundMe Logo

GoFundMe

Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.

Livi Logo

Livi

Peter has, without a doubt, deep knowledge about UX best practices and his work was very insightful to understand the overall health of our product.

Klarna Logo

Klarna

"He delivered great insights that were exactly what we needed to take our user experience to the next level."

Penfold Logo

Penfold

Our audit was a game-changer. The thought and level of detail was far beyond our expectations and drove improvements to our onboarding journey.

Octopus Energy Logo

Octopus Energy

The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.

AJ Bell Logo

AJ Bell

Peter brings insight and intuition to your customer journey. He’s a one-man focus group!

GoFundMe Logo

GoFundMe

Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.

Notion Logo

Notion

The analysis was so insightful and detailed. He surfaced loads of new thinking and opportunities to orient people experiencing Notion for the first time.

Epidemic Sound Logo

Epidemic Sound

Peter helped us identify improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.

Quickbooks Logo

Quickbooks

"Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%."

Elgato Logo

Elgato

Peter’s audit offered a fresh perspective on the UX of several of our products and proved invaluable in helping us better tell our product ecosystem story.

Free Logo

Free

"Without Built for Mars, we’d be average, and our customers deserve better. These UX audits help us deliver a world-class experience.

Moonpay Logo

Moonpay

"The audit was incredibly helpful and allowed us to improve the UX significantly having a noticeable impact on conversion."

Pitch Logo

Pitch

"I involved Peter to challenge us and our current product design, and he truly delivered."

How private audits work

When I ran my own FinTech, I hated most consultants. I've designed a service which is exactly what I would have wanted for my business.

1. Identifying the most important journey

You may already have a user journey in mind (i.e., creating an account, or the first-time user experience), but if not, I can help you identify the most influential one.

  • 🧠

    Identifying the levers

    Understanding which journeys will lead to the greatest overall benefit.

  • 🗺

    Creating a plan

    I'll use this to put together a proposal for an audit, including timescales and cost.

    2. Completing the audit

    I'll then compile all the material I'll need (e.g., URLs, designs, logins), and complete the audit during an agreed time slot.

    • ✌🏻

      The UX audit

      A 'slideshow-style' presentation—similar to the public case studies, but in more detail

    • 📝

      Checklist

      You'll get a checklist of every issue raised, weighted by importance, so you know what to work on first.

      3. Creating a roadmap

      The audit doesn’t end when I send you over the documents. I'm then available to chat through the audit, future designs, and UX-problems indefinitely.

      There's no hard limit to how much we can chat—one of the benefits of only being able to take on a few projects each month.

      • 💬

        Discuss the audit

        We can get into finer details about issues raised in the audit, and discuss potential resolutions.

      • 🙏

        Analyse prototypes

        I'll encourage you to send me revised designs to look at, and we can check that they fix the issues.

        Contact Peter for a UX audit

        I can only take on a few projects each month, and am typically booked 2/3 months in advance. To start the process, complete the short form below, or email me on hello (at) builtformars.com.

        Tell me a little bit about what you’re trying to achieve. Why do you want an audit? This is optional, but helps get the ball going.

        A forensic look at your site:

        Highlighting

        😧

        Bad UX

        💊

        Friction and pain points

        🤔

        Lack of context

        Suggesting

        ☝️

        Missing UX functionality

        💡

        Effective UX tricks

        📈

        Maximise conversions

        FAQs

        Here are some questions I get asked often:

        They’re very similar to my published case studies, except much longer and with more of an emphasis on suggesting fixes and building better long term habits.

        It totally depends on the size and complexity of the journey. Previous audits have been between £5,000 and £50,000, typically they’re ~£8,000/£12,000.

        Yeah, happily. Although I’ll never sign a non-compete as I work with a lot of FinTech / Big Tech companies, who do lots.