💡
UX audits
Unlocking the roadmap
The roadmap
to a better version of your product.
to a better product.
Helping start-ups get their first customers, and billion dollar companies keep theirs.
Why teams love audits
Audits aren't exactly a cheatcode, but they're used like one. Here are the main benefits of an audit, as explained by some of the teams I work with.
📈
Improve conversions
Even small refinements will often supercharge your conversion rates, and provide a positive ROI.
Quickbooks
Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%.
Moonpay
Allowed us to improve the UX significantly, having a noticeable impact on conversion.
🎯
Actionable recommendations
Instead of vague problems or opinions, get specific and actionable insights.
Octopus Energy
The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.
Statement
Working with Peter was fascinating and our product is 10x better as a result.
🦋
Better storytelling
Reframe your onboarding to better craft the story of your product.
Notion
So insightful and detailed. Peter surfaced loads of new thinking and opportunities.
Elgato
A fresh perspective on several of our products proved invaluable in helping us better tell our product ecosystem story.
🔥
Highlighting friction
Identifying and explaining exactly why a step feels uncomfortable.
Klarna
Exactly what we needed to take our user experience to the next level.
Mobbin
A no-brainer for any product team who wants to gain an edge.
🔋
Challenge and energise
Get an impartial opinion to refocus and re-energise your team.
Stripe
Engaging and thought-provoking. Insights about products we build day in and day out were eye opening!
Entain
Kicked off a lot of discussion amongst teams outside of UXâexactly what I was hoping for.
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Reduce anxiety
Increase the clarity of your product through context.
Epidemic Sound
Improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.
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UX best practice
Suggesting up-to-date best practice across many devices.
Livi
Deep knowledge about UX best practices and very insightful to understand the overall health of our product.
🧠
Leverage UX psychology
Including techniques for implementing UX psychology.
GoFundMe
Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.
Low-risk, low commitment
My clients are often much better designers than me, but that's not why I'm valuable. Here's why I don't replace an internal team:
💸
Low commitment
Easier than internal hiring or commiting to a full redesign.
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Fast results
Quickly get an insight and diagnose problems.
🏝
Schedule-busting
Doesn't require much (if any) internal resources.
🌱
Fresh perspective
Impartial advice, without the internal conflict or overhead.
Delivered in a format that works
Private case study
This will tell the story of your product, and explain all of the issues.
Your roadmap
You'll get a written summary of issues, weighted by importance.
Consulting
After your audit, we'll chat through experiments, technical limitations and next steps.
Trusted by 100+ products you already love
Stripe
Engaging and thought-provoking. Peter's UX insights about products we build day in and day out but often don't analyse deeply were eye opening!
Moonpay
The audit was incredibly helpful and allowed us to improve the UX significantly having a noticeable impact on conversion.
Notion
The analysis was so insightful and detailed. He surfaced loads of new thinking and opportunities to orient people experiencing Notion for the first time.
Quickbooks
Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%.
Livi
Peter has, without a doubt, deep knowledge about UX best practices and his work was very insightful to understand the overall health of our product.
Klarna
He delivered great insights that were exactly what we needed to take our user experience to the next level.
Elgato
Peterâs audit offered a fresh perspective on the UX of several of our products and proved invaluable in helping us better tell our product ecosystem story.
Epidemic Sound
Peter helped us identify improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.
Entain
The easy-to-follow storytelling format clearly works. It's kicked off a lot of discussion amongst teams outside of UXâexactly what I was hoping for.
Pitch
We involved Peter to challenge us and our current product design, and he truly delivered.
Mobbin
The audit was packed with rich insights & recommendations. It's a no-brainer for any product team who wants to gain an edge.
Statement
Peter showed us a range of issuesâbig ones that were hiding in plain sight and smaller ones that were subtly impactful. Our product is 10x better as a result.
AJ Bell
Peter brings insight and intuition to your customer journey. Heâs a one-man focus group!
GoFundMe
Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.
Radicant Bank
The audit is very insightful. I especially like your positive tone of voice which wraps the feedback so nicely in a gift!
Comparis
The analysis was presented in such a comprehensible and compelling way that we are already planning implementations.
Penfold
Our audit was a game-changer. The thought and level of detail was far beyond our expectations and drove improvements to our onboarding journey.
Octopus Energy
The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.
TBI Bank
The audit was extremely usefulâlike reading a great book. The issues are intuitive, but until you've seen them, you don't think about them.
VLGE
Pete's insights were super helpful. They fast-tracked our design by weeks/months in a day or two.
Free
Without Built for Mars, weâd be average, and our customers deserve better. These UX audits help us deliver a world-class experience.
Nfinnova
Peter shared great domain knowledge and highlighted the most important aspects of UI/UX, which were beneficial to both us and our customers.
Stripe
Engaging and thought-provoking. Peter's UX insights about products we build day in and day out but often don't analyse deeply were eye opening!
Quickbooks
Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%.
Livi
Peter has, without a doubt, deep knowledge about UX best practices and his work was very insightful to understand the overall health of our product.
Epidemic Sound
Peter helped us identify improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.
Entain
The easy-to-follow storytelling format clearly works. It's kicked off a lot of discussion amongst teams outside of UXâexactly what I was hoping for.
GoFundMe
Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.
AJ Bell
Peter brings insight and intuition to your customer journey. Heâs a one-man focus group!
Comparis
The analysis was presented in such a comprehensible and compelling way that we are already planning implementations.
Stacker
We were incredibly impressed by our UX audit â the insights and recommendations helped us challenge and reframe our onboarding experience.
VLGE
Pete's insights were super helpful. They fast-tracked our design by weeks/months in a day or two.
Free
Without Built for Mars, weâd be average, and our customers deserve better. These UX audits help us deliver a world-class experience.
Moonpay
The audit was incredibly helpful and allowed us to improve the UX significantly having a noticeable impact on conversion.
Notion
The analysis was so insightful and detailed. He surfaced loads of new thinking and opportunities to orient people experiencing Notion for the first time.
Klarna
He delivered great insights that were exactly what we needed to take our user experience to the next level.
Elgato
Peterâs audit offered a fresh perspective on the UX of several of our products and proved invaluable in helping us better tell our product ecosystem story.
Mobbin
The audit was packed with rich insights & recommendations. It's a no-brainer for any product team who wants to gain an edge.
Pitch
We involved Peter to challenge us and our current product design, and he truly delivered.
Radicant Bank
The audit is very insightful. I especially like your positive tone of voice which wraps the feedback so nicely in a gift!
Octopus Energy
The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.
Penfold
Our audit was a game-changer. The thought and level of detail was far beyond our expectations and drove improvements to our onboarding journey.
Statement
Peter showed us a range of issuesâbig ones that were hiding in plain sight and smaller ones that were subtly impactful. Our product is 10x better as a result.
TBI Bank
The audit was extremely usefulâlike reading a great book. The issues are intuitive, but until you've seen them, you don't think about them.
Nfinnova
Peter shared great domain knowledge and highlighted the most important aspects of UI/UX, which were beneficial to both us and our customers.
Quickbooks
Peter provided crisp, clear and insightful feedback that boosted our conversions by 16%.
Livi
Peter has, without a doubt, deep knowledge about UX best practices and his work was very insightful to understand the overall health of our product.
Epidemic Sound
Peter helped us identify improvements with a user-centric mindset, including how to increase wonder, decrease anxiety, and optimise the experience.
Entain
The easy-to-follow storytelling format clearly works. It's kicked off a lot of discussion amongst teams outside of UXâexactly what I was hoping for.
GoFundMe
Peter provided interesting ideas and feedback that highlight both his knowledge of product design and customer empathy.
Statement
Peter showed us a range of issuesâbig ones that were hiding in plain sight and smaller ones that were subtly impactful. Our product is 10x better as a result.
Penfold
Our audit was a game-changer. The thought and level of detail was far beyond our expectations and drove improvements to our onboarding journey.
Nfinnova
Peter shared great domain knowledge and highlighted the most important aspects of UI/UX, which were beneficial to both us and our customers.
Stripe
Engaging and thought-provoking. Peter's UX insights about products we build day in and day out but often don't analyse deeply were eye opening!
Octopus Energy
The audit extracted insights, filled with discussions of best practice and actionable recommendations to feed back into our product.
Klarna
He delivered great insights that were exactly what we needed to take our user experience to the next level.
Pitch
We involved Peter to challenge us and our current product design, and he truly delivered.
Stacker
We were incredibly impressed by our UX audit â the insights and recommendations helped us challenge and reframe our onboarding experience.
Comparis
The analysis was presented in such a comprehensible and compelling way that we are already planning implementations.
VLGE
Pete's insights were super helpful. They fast-tracked our design by weeks/months in a day or two.
Free
Without Built for Mars, weâd be average, and our customers deserve better. These UX audits help us deliver a world-class experience.
Moonpay
The audit was incredibly helpful and allowed us to improve the UX significantly having a noticeable impact on conversion.
Notion
The analysis was so insightful and detailed. He surfaced loads of new thinking and opportunities to orient people experiencing Notion for the first time.
Elgato
Peterâs audit offered a fresh perspective on the UX of several of our products and proved invaluable in helping us better tell our product ecosystem story.
Mobbin
The audit was packed with rich insights & recommendations. It's a no-brainer for any product team who wants to gain an edge.
AJ Bell
Peter brings insight and intuition to your customer journey. Heâs a one-man focus group!
Radicant Bank
The audit is very insightful. I especially like your positive tone of voice which wraps the feedback so nicely in a gift!
TBI Bank
The audit was extremely usefulâlike reading a great book. The issues are intuitive, but until you've seen them, you don't think about them.
Frequently asked questions
Each project is slightly different, so feel free to reach out if you have any questions.
What is an audit?
Think of it as a private UX case study of your product or service, which gives you a comprehensive list of issues, suggestions, experiments and comparisons.
Should I fix everything obvious before getting an audit?
It depends on a few things:
- Do you know, with some confidence, how to solve the existing issues?
- Does fixing these issues meaningfully change the flow?
If the answer to both of these are a resounding 'yes', then it's not the right time for an audit.
Although most companies have a laundry list of known issues that they want to fix, the vast majority don't know which to tackle first, and how to get to the root of the issue without using a plaster.
Do I need to dedicate internal resource to an audit?
Not really, itâs more like a mystery shopper experience than a collaboration.
After the audit is complete, and youâve had a chance to digest the results, thatâs when the process is more collaborativeâbut it can work to your timelines / capacity.
How many issues do you usually surface?
Typically there will be between 30 and 100 issues, weighted by priority (high, medium, low). I actually donât want that number to be too high, or it means Iâm not being concise enough with what meaningful changes you need to make.
Although common, the 'number of issues' is the wrong metric to care about:
- Thereâs no value in me mentioning issues that I donât believe are worth fixing, but that bulk out the audit. Iâd rather give you the 10 issues that actually need to be fixed, rather than diluting the audit down with ânothing burgersâ, which you then have to pay to âfixâ.
- Thereâs also little value in me overwhelming you with 500 bugs and accessibility issues that are all similar or related. So il mention it once, give a few examples, and move on.
What types of product can be audited?
Any really. Iâve audited banks, social media apps, fitness products and even physical Covid test kits. The psychology behind design and UX usually transcends industry.
It can be a live product, a prototype, or even designs in Figma.
Can you audit a product in another language?
Yeah, absolutely. My process in these instances is to either use an in-browser translator, or if itâs native in-app, then I translate each screen as I go.
As an example, Iâve successfully audited some of the most popular banks in Latin America, without speaking a word of their native language.
How does an audit differ from an accessibility audit?
Iâve refined this format of audit over many years, because itâs important to contextualise issues with the story of your product.
Accessibility audits will typically tell you that a hitbox is too small, or the contrast of some text is too low. But they rarely question why a step is necessary, or how the subtle design of one component is likely hurting conversions 3 pages later.
How long does an audit take?
It depends on the scope of the experience thatâs being audited. But, typically between 5 and 12 days. Theyâre usually booked at least a month in advance.
Are audits published?
No, never. You own the audit, and itâs yours to share if you wish.