Learning shouldn't stop after the Bootcamp (or any course). That's why we've built custom Pathways.
You can now enter any topic, goal, problem or industry, and we'll turn that into a custom course module (we call it a Pathway).
Try it today!
There's a new way to binge UX research: 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗠𝗼𝗱𝗲.
This isn't a dull text-to-speech reader, this is:
• A rewritten study, optimised for audio
• This includes the slideshow and memes
• Available in multiple languages
Right now it's limited to the most recent 3 studies, but I'll be rolling it back through the catalogue.
To be clear, it's not intended to replace reading them. I still think most people would be better off with the slides, as UX is inherently visual.
But, I've been using it in the car, and it's a neat way to just recap an older study.
Built for Mars now has a Figma plugin.
That's right, you can use our AI sidekick without leaving Figma.
• Get instant UX feedback on your designs
• Create and drop post-it notes for later
• Test your designs again the entire library of ideas
You can download it for free, right now: https://www.figma.com/communit...
Even if you're not a BFM+ subscriber, you get two free credits by simply downloading it—no registration required.
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P.S., It's not a "one-click to vibe-up your entire app" AI assistant. This is designed to help you think and bounce ideas around.
This is an important watershed moment. So let me explain what I've noticed from integrating AI into both my client's products, and now my own:
If you've ever tried one, you'll know that "instant UX audit" tools over-promise and under-deliver—in part that's because of these conceptual limitations.
But, AI is great at organising and synthesising huge amounts of data.
And that's the area in which I'm leaning into.
To do this, we've not only connected the entire published library of content, but created a hidden library of UX experiments and techniques that I've been logging from my 6+ years of consulting.
Built for Mars must be one of the most highly-contextualised databases of UX ideas out there. With multiple content types, all interwoven with product psychology.
And today we've dipped our toes in the water, with AI Insights and AI Implementation Tips, for every UX Bite.
Competitive UX research just got waaaaay easier. 🏝
Wouldn't you like to get notified as soon as one of your competitors ships some UX magic?
I certainly would. And now you can.
Next time you login to BFM+ you'll notice:
• You can follow companies
• A new "following" tab appears in your feed
• You'll even get email alerts next time those companies cook
It basically turns our community of 40,000 UX enthusiasts into your own personal UX researchers.
We've just dropped a huge update, with a ton of improvements for BFM+ members, including:
Finally, after 14 months of beta testing (yes, it took that long), BFM+ Teams is available for general release.
Okay, so what's different with teams today?
That second one is key, and why it took so long in testing. I wanted to understand how organisations best level-up their entire product team (not just designers).
The answer, after having teams of all sizes test it:
So that's what we've built. Along with some other quality-of-life updates:
Another huge step towards improving discoverability and curation.
Case studies
Your library
The second batch of changes to improving discoverability are here.
Updated Psychology Pages
I often refer to the UX Psychology as the "glue" to the site. It gives context to everything.
Now, you'll be able to see which companies are prolific at specific pieces of product psychology (like Framing, for example).
Which leads onto...
Added deep links between Companies and Psychology
Say you're looking at a company (like Duolingo), how do you know what Duolingo is good at?
We've started showing badges and summaries for what companies are good at (or known for). This includes impacts, psychology, principles and more.
Badges are shown inside the search
You unlock badges when you "see" (or complete) content.
These statuses are now shown directly in the search.
So if you search for "Apple", you'll see instantly which UX Bites, Case Studies and Cheatsheets are new to you.
My readers want:
Throughout the first half of 2025 you'll see a series of changes centred around these three goals.
Some fairly big, and many will be tiny experiments.
Well, today we released two big ones:
1. Collections
This is the first step for collections, but I've created more of a structure around case studies. It's a bit like a course module, except you don't need to complete any of them.
2. Search
It's so much better—just try it (in the header). You can search for content, impacts, psychology, companies, and even UI components.
Want to see all the UX Bites about churn? Just search for "Churn" and you'll see a new prompt.