Aha! Moment
When the value of a product becomes clear.
When the value of a product becomes clear.
The discomfort of conflicting opinions.
The experience of losing attention.
The 'working memory' required to complete a task.
Seeking what's consistent with your beliefs.
Ignoring similar or duplicate content.
Opting for context over efficiency.
Switching from one task to another.
People try and solve incomplete information.
People get tired of making decisions.
People often accept default suggestions.
Delegating key decisions to your users.
Slow interfaces bore people.
Tired minds are often lazy.
People overvalue things that they own.
Products exponentially grow in complexity.
People often prefer what is familiar.
Presentation influences understanding.
Fresh starts can be motivating.
A little context can create more ambiguity.
Encouraging engagement with tasks and rewards.
Progress towards a goal is motivating.
People modify their behaviour under observation.
It's easier to make decisions with fewer choices.
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