🎉
When the value of a product becomes clear.
😮💨
The discomfort of conflicting opinions.
🏎
The experience of losing attention.
🧠
The 'working memory' required to complete a task.
👍
Seeking what's consistent with your beliefs.
🕶
Ignoring similar or duplicate content.
🍟
Opting for context over efficiency.
🗯
Switching from one task to another.
🧩
People try and solve incomplete information.
🛌🏽
People get tired of making decisions.
⛳️
People often accept default suggestions.
🦺
Delegating key decisions to your users.
⚡️
Slow interfaces bore people.
🕯
Tired minds are often lazy.
🎁
People overvalue things that they own.
🤯
Products exponentially grow in complexity.
🏝
People often prefer what is familiar.
🖼
Presentation influences understanding.
🌻
Fresh starts can be motivating.
🐨
A little context can create more ambiguity.
🎮
Encouraging engagement with tasks and rewards.
🥅
Progress towards a goal is motivating.
📸
People modify their behaviour under observation.
😳
It's easier to make decisions with fewer choices.
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