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One subscription. Every teardown ever written. You can upgrade to a Team plan when they're tired of your screenshots.
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Looking to expense this? Your employee learning budget should cover it
Your manager won't pay for you to feel inspired. They'll pay for decisions they can defend. For PMs, engineers and researchers.
In the US, learning budgets are typically $500–$2,000 per person, per year.
Almost 50% of employees don’t know what learning budget they have, so it’s worth asking.
If your team already pays for AI, this gives it better taste. It's a huge ROI on tokens.
Cancel anytime. Plus, if you don’t find 10 ideas in your first 7 days, you’ll get a full refund.
It pays for itself the first time you don't rebuild something
You won't use it every day. You'll use it on the days it matters. In between, it turns up in the tools you were going to open anyway.
Nir Eyal (Hooked)
An exceptional resource for learning how to build habit-forming products that people love.
Bing Gordon (Kleiner Perkins & EA)
The completest view of the psychological underpinnings of human behaviour that I’ve ever seen.
Steve Krug (Don't Make Me Think)
I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter.
DHH (Hey! & Basecamp)
What a nice idea! Christopher Alexander would be proud to see patterns collected like this.
FAQs
How does the Bootcamp work?
After subscribing, you'll be automatically enrolled in the Bootcamp.
In it, I've curated a series of things to read, exercises to try, ideas to explore and Cheatsheets to copy.
You'll need about 1/2 hours each week.
Is this a UX course?
No, it's categorically not a course.
There are no boring Figma exercises. You won't find yourself spamming "next" to complete random modules.
Instead, it's a structured library of content—but you can dive straight into whatever problems you're facing.
Do you have content on my industry?
Maybe, but that's not how Built for Mars is designed to be used.
You probably already know your industry quite well—this is your chance to look at new references.
Instead of thinking "I'm a bank, so I must do bank things", try approaching problems or topics, such as churn, retention, activation, conversions or user delight.
How often is the library updated
Most days, but you wouldn't notice anyway.
There's already more content here than you'll ever need.
Why don't I just ChatGPT it?
You're here because you already know that although ChatGPT will say 80% of the right things, knowing when / how to use the other 20% is what's important.
Besides, if AI replaces design, taste and human insight is what's left.
Billing
Do you offer discounts for students and educators?
Yes, complete this form.
Will I need BFM+ after my 5-week Bootcamp?
Roughly 95% of people who complete the Bootcamp, continue using BFM+ after their 5 weeks.
In fact, once teams work out how to properly use BFM+, it's incredibly sticky.
But you can also cancel anytime from inside your account.
Guessing is free. That's why it's so popular.
If this feels expensive, try guessing for another year. Research after launch is called churn.
It's time to learn what they already know
Money back guarantee
Spend a week in the library. If you can't count 10 ideas you'd use, ask for your money back and keep the notes.
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Subscribers can request a company or a topic. The answer comes from its real flow, paywall or not.