UX Case Studies
65 published, ≈ 50 hours each
259 published, ≈ 20 minutes each
51 published, ≈ 5 hours each
That's about 478.93 working days
A growing library of UX content, designed to be enjoyed 15 minutes at a time.
For casual readers
Most recent case studies
Limited number of UX Bites
Basic UX Glossary
UX Bites newsletter and alerts
For product builders
Full access to the growing library of 65 case studies, UX Bites and UX Glossary
Powerful filters and sorting
Contextualise everything with impacts
For entire teams
Everything in Premium
Access for 10 seats
Share UX Bites, ideas and UX experiments with your team
Original UX case studies
Email alert for new studies
Filters and sorting
Inline UX psychology
Feed of UX Bites
Newsletter of most recent bites
Behind the Bite
Basic summary and context
Filters and sorting
References and resources
‘For you’ feed
Favourites and collections
Multiple seats for your team
Who is this subscription designed for?
If you just want to read the new case studies as they're released, and occasionally browse a few UX Bites for pleasure, then you don't need to pay.
Just join the free newsletter.
Built for Mars Premium is designed for active product builders, who care deeply about finding their next 5% boost in conversion rates.
They'll want to:
• Read, reference and benchmark against the entire library of case studies.
• Use the powerful filters to find specific UX Bites, ideas and experiments (i.e., reducing churn for a FinTech product).
• Dive deep into specific UX psychology, and understand all the potential impacts, with tips for implementation.
Is this worth the investment? (ROI?)
For context, I've privately worked with some of the best product teams in the world (via audits), and seen first-hand the UX changes that can create a real impact to a business.
For roughly $150 a year, you can access thousands of hours of UX research and analysis that I've refined over many years.
At $150, all you really need is one minor improvement (most teams would be able to find far more), to have a massively positive ROI.
Who are you? What do you know?
Hey, my name is Peter.
You can learn more about my story here, but in short; I've spent years working with some of the best product teams in the world.
I've been a UX consultant to Stripe, Google, Notion, Klarna, Intuit and hundreds more. I specialise in subtle and nuanced details, that help teams optimise their user experience.
I'm not retired from consulting (I'm only 30), in fact working with teams keeps me fresh. I'm running experiments and ideas on billions of users around the world.
I take what I learn, and publish it for you here (in a bite sized format).
How does this compare to a UX course?
Although I know courses are very popular, I've personally always struggled to engage with the format.
Instead, in my life, I've learned far more by reading articles, research, YouTube videos and tips at my own pace, without an "on-rails" programme.
The content on Built for Mars could have easily been a "course", but instead I wanted to build a flexible library that puts you in control:
- Decide what interests you, and focus on that particular area (i.e., UX psychology, experiments, best practice).
- Ramp up (and down) your commitment based on life, work and your capacity to engage.
- Not invest $1,000s up front. You can start for as little as £2 per week.
Are there any adverts on Built for Mars?
I want Built for Mars to be a library of analysis that you can trust, without the desire to use clickbait or sensational headlines.
None of the case studies are sponsored, I'm not reliant on articles performing well (or being popular) for income, and I have the freedom to be objective.
This is important to me, because I often criticise popular companies, and rank popular products.
An ad model would make little sense. I want your time on the platform to be focused on learning, not scrolling past irrelevant VPN adverts.
Billing & payments
Can I expense this through my business?
Absolutely, most product teams even have an internal budget for educational resources (i.e., research, courses, user testing).
Do you offer discounts for students and educators?
Yes, simply email me from your educator (or institutional) email address with a bit of context about how you're using Built for Mars, and if you're approved, I'll send you a discount code.
What's the refund policy?
It's simple; if you change your mind and want your money back, email me on firstname.lastname@example.org within 7 days of purchase.
You'll be refunded in full, regardless of which package you purchased.