3,592

UX Case Studies

65 published, ≈ 50 hours each

UX Bites

259 published, ≈ 20 minutes each

UX Glossary

51 published, ≈ 5 hours each

Estimated research:3,592 hours

That's about 478.93 working days

hours of analysis, for people who only have a few minutes.

A growing library of UX content, designed to be enjoyed 15 minutes at a time.

Pay annually- 30%
Pay monthly

Free

For casual readers

£0/mo

Most recent case studies

Limited number of UX Bites

Basic UX Glossary

UX Bites newsletter and alerts

Premium

For product builders

£8/mo
billed annually

Full access to the growing library of 65 case studies, UX Bites and UX Glossary

Powerful filters and sorting

Contextualise everything with impacts

Teams

For entire teams

£40/mo
billed annually

Everything in Premium

Access for 10 seats

Share UX Bites, ideas and UX experiments with your team

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Premium
Teams

£8

/mobilled annually

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£0/mo

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Teams

£40/mo

Case Studies

Original UX case studies

A growing library of 65 original case studies, including mutli-chapter publications

All 65

Email alert for new studies

Email alerts the moment that new studies are released

Filters and sorting

Powerful ways of discovering new content, and quickly finding the articles you love

Inline UX psychology

Dive into UX psychology, without leaving the article

UX Bites

Feed of UX Bites

Browse the curated feed of bitesized UX interactions

Full archive

Newsletter of most recent bites

A summary of the most popular UX Bites emailed to you every 2 weeks

Behind the Bite

Further analysis and context behind UX Bites, including motivations and possible impacts

Associated psychology

Understand the psychology behind each UX Bite (i.e., Default Bias)

Filters

Powerful filters including psychology, industry, impacts and UI components

UX Psychology

UX Glossary

A collection of 51 psychological biases, design principles and UX concepts

All 51

Basic summary and context

Learn the basics (i.e., summary and key principles)

Filters and sorting

A powerful way of learning about UX psychology

Deeper dive

A deeper dive into the psychology (e.g., history and other examples)

Product tips

Learn how to implement this principle or bias into your designs

Impacts

Understand how this is likely to be impacting your product, and why

References and resources

Including related UX Bites, case studies and trusted external resources

Features

‘For you’ feed

A dynamic feed built to show you unread case studies you're likely to enjoy

Soon

Favourites and collections

Ability to save UX Bites and psychology to a collection

Soon

Team collections

Share UX Bites, experiments and ideas with a wider team.

Multiple seats for your team

"Premium" is one seat, to be used by one team member

Soon

Limited

Limited

Limited

Limited

Limited

Limited

Limited

Limited

All 65

Full archive

All 51

Soon

Soon

Soon

All 65

Full archive

All 51

Soon

Soon

Soon

10

FAQs

Who is this subscription designed for?

If you just want to read the new case studies as they're released, and occasionally browse a few UX Bites for pleasure, then you don't need to pay.

Just join the free newsletter.

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Built for Mars Premium is designed for active product builders, who care deeply about finding their next 5% boost in conversion rates.

They'll want to:

Read, reference and benchmark against the entire library of case studies.

Use the powerful filters to find specific UX Bites, ideas and experiments (i.e., reducing churn for a FinTech product).

Dive deep into specific UX psychology, and understand all the potential impacts, with tips for implementation.

Is this worth the investment? (ROI?)

For context, I've privately worked with some of the best product teams in the world (via audits), and seen first-hand the UX changes that can create a real impact to a business.

For roughly $150 a year, you can access thousands of hours of UX research and analysis that I've refined over many years.

At $150, all you really need is one minor improvement (most teams would be able to find far more), to have a massively positive ROI.

Who are you? What do you know?

Hey, my name is Peter.

You can learn more about my story here, but in short; I've spent years working with some of the best product teams in the world.

I've been a UX consultant to Stripe, Google, Notion, Klarna, Intuit and hundreds more. I specialise in subtle and nuanced details, that help teams optimise their user experience.

I'm not retired from consulting (I'm only 30), in fact working with teams keeps me fresh. I'm running experiments and ideas on billions of users around the world.

I take what I learn, and publish it for you here (in a bite sized format).

How does this compare to a UX course?

Although I know courses are very popular, I've personally always struggled to engage with the format.

Instead, in my life, I've learned far more by reading articles, research, YouTube videos and tips at my own pace, without an "on-rails" programme.

The content on Built for Mars could have easily been a "course", but instead I wanted to build a flexible library that puts you in control:

  • Decide what interests you, and focus on that particular area (i.e., UX psychology, experiments, best practice).
  • Ramp up (and down) your commitment based on life, work and your capacity to engage.
  • Not invest $1,000s up front. You can start for as little as £2 per week.

Are there any adverts on Built for Mars?

I want Built for Mars to be a library of analysis that you can trust, without the desire to use clickbait or sensational headlines.

None of the case studies are sponsored, I'm not reliant on articles performing well (or being popular) for income, and I have the freedom to be objective.

This is important to me, because I often criticise popular companies, and rank popular products.

An ad model would make little sense. I want your time on the platform to be focused on learning, not scrolling past irrelevant VPN adverts.

Billing & payments

Can I expense this through my business?

Absolutely, most product teams even have an internal budget for educational resources (i.e., research, courses, user testing).

Do you offer discounts for students and educators?

Yes, simply email me from your educator (or institutional) email address with a bit of context about how you're using Built for Mars, and if you're approved, I'll send you a discount code.

What's the refund policy?

It's simple; if you change your mind and want your money back, email me on help@builtformars.com within 7 days of purchase.

You'll be refunded in full, regardless of which package you purchased.