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Subscribe to BFM+
A subscription for designers who want to continue learning, even in a world of AI.
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Unlock the library
Case Studies
Impactful UX principles, woven into 85 digestible stories that can transform your entire business.
UX Bites
Discover UX ideas and specific solutions. Including those that are usually hidden by paywalls, account creation and other country’s app stores.
Cheatsheets
A collection of cheatsheets designed to fast-track progress when you run into your next bottleneck.
Product Psychology
A glossary of product psychology, packed with examples, that you can easily reference in any project or task
Learn better
Weekly UX Bite emails
Never miss a new UX trick—get them straight to your inbox every Monday
5-week UX Bootcamp
A self-paced bootcamp, set over 5 weekly emails. Including resources and exercises to help you grow in five key areas of design.
Learn with Collections
If you don’t know where to start, quickly upskill in the most impactful areas for your business
Track your progress
Track what you’ve seen, and make sure you’re always finding new and relevant ideas
Interactive exercises
Retain the key learnings, and challenge yourself that you’ve understood the core concepts
Competitive alerts
Follow your competitors and receive alerts whenever they ship UX magic
Build better
AI Insights (20x credits)
Get instant analysis of your designs, all baked with sources
Build a library of ideas
It’s like a Pinterest board of UX ideas that can improve your business
Save ideas directly from your inbox
A habitual way of building your Pinterest-for-UX board, without thinking
Collaborative libraries
Get an insight into what UX ideas everyone else in your team wants to try
Share content without paywall
Perfect for posting ideas or solutions into Slack or as references in Jira tasks
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25
Limited
Limited
Learn what great looks like, then copy it
1,100+ bitesized ideas, all categorised and contextualised with product psychology. You can even receive alerts when your competitors next ship some UX magic.
Nir Eyal (Hooked)
An exceptional resource for learning how to build habit-forming products that people love.
DHH (Hey! & Basecamp)
What a nice idea! Christopher Alexander would be proud to see patterns collected like this.
Includes an AI tool built for designers who want to continue thinking
Upload your designs and get instant UX feedback.
Notice problems, suggest ideas
A design sidekick to bounce ideas off and spot problems that you might have overlooked
- Identify potential issues
- Generate ideas and draw inspiration from specific UX Bites
- Trained on the entire BFM+ library
With sources you can trust
Every suggestion is linked to specific Built for Mars content.
- Ideas grounded in real examples, from reputable companies
- No vague or generic LLM responses
- Discover the content that will actually help you in that moment
Have a conversation about your design
Start conversations around a design, and ask about specific ideas, issues or psychology
- You can follow-up the responses with more context
- Go deeper into specific UX psychology
- In a fixed format that won't ramble on
It's WD:40 for your product team
Your team needs ideas, solutions and principles that can be understood, communicated, turned into tasks, and then actually shipped.
Streamline projects
Effortlessly share contextualised ideas, background information and design principles to your whole team
- Quickly upskill in a specific topic
- Effortless competitive research
- Experience richer product planning sessions
Better feedback
Use your library to provide rich and actionable feedback
- Share specific ideas or references
- Challenge your designs by linking specific psychology and principles
- Iterate more effectively on designs
Clearer tasks
Provide key context to create more detailed tasks and ship better features
- Explain nuanced design decisions
- Offer clear reference points
- Improve communication throughout your team
You're right, alternatives do exist
Let's do a very fair, unbiased and objective comparison of what your options are.
Free stuff
Some free blog posts are great. But can you filter out bad or conflicting advice? How about AI-generated garbage, or sponsored posts?
Expensive courses
Did you know that only ~10% of people who purchase an online course ever finish it? They’re usually too hard to implement.
Hiring a UX researcher
This is actually a great option if you can afford it. Give them access to BFM+, and unleash their productivity.
Do research yourself
I can't even begin to explain how much time this will save you.
FAQs
How does the Bootcamp work?
After subscribing, you'll be automatically enrolled in the Bootcamp.
In it, I've curated a series of things to read, exercises to try, ideas to explore and Cheatsheets to copy.
You'll need about 1/2 hours each week.
Is this a UX course?
No, it's categorically not a course.
There are no boring Figma exercises. You won't find yourself spamming "next" to complete random modules.
Instead, it's a structured library of content—but you can dive straight into whatever problems you're facing.
Do you have content on my industry?
Maybe, but that's not how Built for Mars is designed to be used.
You probably already know your industry quite well—this is your chance to look at new references.
Instead of thinking "I'm a bank, so I must do bank things", try approaching problems or topics, such as churn, retention, activation, conversions or user delight.
How often is the library updated
Most days, but you wouldn't notice anyway.
There's already more content here than you'll ever need.
Why don't I just ChatGPT it?
You're here because you already know that although ChatGPT will say 80% of the right things, knowing when / how to use the other 20% is what's important.
Besides, if AI replaces design, taste and human insight is what's left.
Billing
Do you offer discounts for students and educators?
Yes, complete this form.
Will I need BFM+ after my 5-week Bootcamp?
Roughly 95% of people who complete the Bootcamp, continue using BFM+ after their 5 weeks.
In fact, once teams work out how to properly use BFM+, it's incredibly sticky.
But you can also cancel anytime from inside your account.
Let's Start Your 5-week Bootcamp
Money back guarantee
If you don't find 10 ideas to improve your UX within 7 days, you can get a full refund
Request content
BFM+ members can request content, topics and companies to feature