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Skills you'll build
Using variable rewards to drive conversions
Designing choice to increase perceived ownership
Closing feedback loops to build user habits
Viral referral incentives are the holy grail for product teams.
Few nail it. This is partly because it requires an element of luck, but also it demands an ongoing experimentation of product psychology, subtle nudges and triggers.
Giving out 40% discounts in a "flash sale" might temporarily encourage people to sign-up, but they rarely go viral.
It's only through the lens of product psychology, that it makes sense why Robinhood offer new users $7.08 of free stock, and not $10.00.
There's a lot of nuance, and at times it's imperfect. But understanding why theirs works, will help you refine your own.
Case study
Written by Peter Ramsey
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