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BFM+Exclusive
Benchmarking the UX of 6 delivery companies
7 min
about 
+3 more
I shipped identical boxes, less than a mile, with 6 different delivery companies.
One was seized by the police—oh, to be a fly on the wall when they opened it.
Shipping and logistics companies aren't just moving goods, they play a key role in the general user experience of eCommerce.
84% of shoppers claim that they'd stop buying items from a retailer after just one poor delivery experience ¹.
And in a separate study, 94% of consumers said that they would actually blame the retailer directly, for any problems ².
That relationship, between retailer, courier and customer, is what makes this industry—where most providers sell essentially identical services—a great example to study.
What we'll cover:
- Why pricing transparency is key
💸
- 5 ideas to make your forms easier to use
⚡️
- Why we all seek reassurance post-purchase
☔️
- The role of communication in UX
💬
- Plus many more UX tips and ideas
🥞
Buckle up, the user experience of booking and shipping parcels is probably worse than you realise.
Written by Peter Ramsey
Published
Last edited
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