Benchmarking the UX of 6 delivery companies

I shipped identical boxes, less than a mile, with 6 different delivery companies.

One was seized by the police—oh, to be a fly on the wall when they opened it.

Shipping and logistics companies aren't just moving goods, they play a key role in the general user experience of eCommerce.

And in a separate study, 94% of consumers said that they would actually blame the retailer directly, for any problems ².

That relationship, between retailer, courier and customer, is what makes this industry—where most providers sell essentially identical services—a great example to study.

Buckle up, the user experience of booking and shipping parcels is probably worse than you realise.