Skills you'll build
Prioritising your product’s “one thing”
Turning distractions into teaching moments
Designing templates that drive real outcomes
Trello is a kanban board with lists and tasks.
There's very little unique about it. The appeal was its simplicity.
But as their product has grown in complexity, their onboarding has become unfocused.
As a product builder, you've got an innate desire to promote new features (that you've worked hard on) and to encourage things like referrals.
Over time this clouds a team's collective judgement. It makes for a less satisfying experience and creates churn.
So, let me introduce you to a remedy I've used to great effect, many times.
It's not a silver bullet or a "hack". But an exercise to challenge what's really important.
Let's find your "one thing".
Case study
Written by Peter Ramsey
