How to Reduce Churn by Doing Your "One Thing"

Trello is a kanban board with lists and tasks.

There's very little unique about it. The appeal was its simplicity.

As a product builder, you've got an innate desire to promote new features (that you've worked hard on) and to encourage things like referrals. 

Over time this clouds a team's collective judgement. It makes for a less satisfying experience and creates churn.

So, let me introduce you to a remedy I've used to great effect, many times.

It's not a silver bullet or a "hack". But an exercise to challenge what's really important.

Let's find your "one thing".