Built for Mars: Uber

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Uber

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UBER EATS•Case Study

This is Why Your Uber Eats Driver Got LostPreview this content

I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.

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UX Bites

UberUX Bite

A reminder to charge

The Uber Eats driver app will remind drivers to charge their phones.

UberUX Bite

Uber's rider checklist

When signing up as an Uber bicycle Rider, you'll see a road safety checklist where items visually appear (like a bag, or phone holder) on the rider.

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UberUX Bite

You've started making money

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UberUX Bite

Creating loss aversion

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UberUX Bite

Your order arrived early

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UberUX Bite

Promos and hooks in your basket

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UberUX Bite

Casting a shadow

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UberUX Bite

7 seconds to check your order

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UberUX Bite

Anchoring your wait

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UberUX Bite

An anti-churn tactic

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UberUX Bite

Animated Uber Eats icons

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UberUX Bite

Uber's dynamic empty state

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