Swipe up to send
Subscribe to unlock this example

Investing made easy
Robinhood leans on deliberate friction, fraud nudges and playful visuals. Our UX Bites cover swipe-to-send transfers, sell-everything checks and variable welcome bonuses.
Key takeaways from 2 Case Studies and 7 UX Bites
Swipe a token upwards to send money, adding deliberate friction to an irreversible action
Selling within 35¢ of your balance triggers a prompt asking if you meant to sell everything
Detects an active phone call during app use and warns that support isn't the one calling
Subscribe to unlock this example
Subscribe to unlock this example
Subscribe to unlock this example
Subscribe to unlock this example
Subscribe to unlock this example
Subscribe to unlock this example
Subscribe to unlock this example
If features can be coded in minutes, thoughtful design is what wins
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."