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Investing made easy
Robinhood leans on deliberate friction, fraud nudges and playful visuals. Our UX Bites cover swipe-to-send transfers, sell-everything checks and variable welcome bonuses.
Key takeaways from 2 Case Studies and 7 UX Bites
Swipe a token upwards to send money, adding deliberate friction to an irreversible action
Selling within 35¢ of your balance triggers a prompt asking if you meant to sell everything
Detects an active phone call during app use and warns that support isn't the one calling

The product psychology behind why theirs works, and why yours probably doesn't. Here are the secrets of the welcome bonus.
Using variable rewards to drive conversions
Designing choice to increase perceived ownership
Closing feedback loops to build user habits
Robinhood took unprecedented action and, without warning, temporarily restricted trading on immensely popular stocks like GameStop (GME).
If features can be coded in minutes, thoughtful design is what wins
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"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
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