NETFLIX
A masterclass in pricing psychology
How Netflix doubled sign-ups to their ad-tier with one simple design tweak.
Streaming
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12 minute read
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All case studies
There are 58 original UX case studies published on Built for Mars, and you can read them all for free, right here.
NETFLIX
UX of Banking
Payments: slow and shallow experiences
Deconstructing the notion that these banks have feature parity in 2023.
UX of Banking
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8 minute read
UX OF BANKING
The hidden complexity of bank cards
Historically, bank cards were relatively simple rectangles of plastic. But not any more.
UX of Banking
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21 minute read
UX OF BANKING
900 days of progress
A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.
UX of Banking
•
8 minute read
GOOGLE ADS
The flaws of an advertising giant
Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.
Advertising
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7 minute read
CREDIT KARMA
The complexity of credit scores
They're a confusing mosaic of your financial positionhere's how Credit Karma could educate their users more effectively.
FinTech
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8 minute read
HBO
The worst-rated streaming service
HBO Max suffers from poor UX judgement, a lack of finesse and a focus on style over function. Let's learn from their mistakes.
Streaming
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8 minute read
DOCUSIGN
One billion signatures
With an average rating of 4.9 stars, after 500,000 reviews, their IOS app must be doing something rightbut what?
SAAS
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7 minute read
APPLE VS GOOGLE
Apple Maps vs Google Maps
Apple and Google have been fighting for map dominance for nearly a decade, but which is better?
Maps
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9 minute read
DELTA
Why airlines have a 91% churn
Lousy mobile experiences are forcing consumers to use their desktops. But why is the UX so turbulent?
Purchasing
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6 minute read
WALL STREET JOURNAL
The UX of paid journalism
Annoying paywalls, confusing plans with tempting introductory rates and a cancellation nightmare. Could paid journalism be better?
Journalism
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6 minute read
How Elon's Twitter could look
How might thoughtful UX help promote transparency and freedom of speech on Twitter?
Social Media
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5 minute read
REVOLUT
Revolut Junior: adolescent banking
Revolut, the self-professed 'all things money' app, certainly hides any hesitation about diving into new marketsthis is no exception.
Banking
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11 minute read
GMAIL
The imperfections of Gmail
1.8 billion active users, 44% of Americans opting to use it as their email solution, and it's created by Google. It should be great, right?
IOS
•
7 minute read
MONZO VS STARLING
Monzo vs Starling: Overdrafts
Their core products are incredibly strong, but the cracks start to appear when you get even deeper into their experiences.
Banking
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8 minute read
UBER EATS
Delivering with Uber Eats
I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.
Delivery
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8 minute read
CASH APP
Is this the easiest way to send money?
More than 70 million people use Cash App, but how true are the bold claims that it's the easiest way to send money?
Payments
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7 minute read
PS5 VS XBOX
The next-gen console showdown
I've spent a few months with both the Xbox Series X and the Playstation 5, agonising over the small details. This is what I found.
Gaming
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12 minute read
APPLE
Can Apple beat Peloton?
Instead of buying a Peloton treadmill for £2,295, couldn't you just use your iPhone, and a £400 treadmill that you picked up from Amazon?
Apple
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8 minute read
OPENSEA
Selling an NFT on OpenSea
Is the user experience of creating and selling NFTs on OpenSea any good? Or is there scope for someone else to do much better?
NFTs
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6 minute read
GAMESTOP
Can Gamestop beat Amazon?
This UX analysis covers common pitfalls of eCommerce. How do you make shopping online feel intuitive? This is how.
eCommerce
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5 minute read
YOUTUBE
YouTube Shorts: a clone of TikTok
After seeing the explosive growth of TikTok, YouTube reacted, launching an almost identical concept under the title of YouTube Shorts.
YouTube
•
9 minute read
APPLE
Improving Apple's Airtags
Apple are indisputably a leader in intuitive design, but after spending a few weeks using AirTags, I'm disappointed.
IOS
•
6 minute read
TWITCH
Spending money on Twitch
How does Twitch make money? And more importantly, do these revenue streams make the experience worse? Yes, yes they do.
Gaming
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7 minute read
AMONG US
Playing Among Us
Among Us is not only a much-loved game, but arguably the most successful mobile game ever created. Here's how it could be better.
Gaming
•
6 minute read
CLUBHOUSE
Finding conversations on Clubhouse
Whilst early-adopters are typically forgiving with UX issues, the millions of people being invited to the app each month will be far less tolerant.
Social
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7 minute read
ROBINHOOD
How Robinhood handled a crisis
Robinhood took unprecedented action and, without warning, temporarily restricted trading on immensely popular stocks like GameStop (GME).
Investing
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5 minute read
SIGNAL
A more private WhatsApp?
Elon Musk, Jack Dorsey and Edward Snowden are just 3 of the influential advocates for Signal. Is the hype justified?
Social
•
8 minute read
SPOTIFY
Introducing Group Sessions
When Spotify started testing a feature called Group Sessionsletting friends listen to music togetherI expected their UX to be world-class.
Streaming
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7 minute read
MOONPIG
Buying a greetings card online
Moonpig is an online greeting card store, and although they do sell other types of gifts, the core of their business has been cards for 20 years.
Purchase
•
6 minute read
UX OF PAYMENTS
Building a store
Verifone are so far behind with their software—compared to iZettle, SumUp, Square and Shopify—that I doubt they’ll ever catch up.
UX of Payments
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11 minute read
UX OF PAYMENTS
Making a payment
Most iZettle, Square and SumUp customers would save money by switching to Verifone. But that doesn’t mean they should.
UX of Payments
•
10 minute read
UX OF PAYMENTS
The card reader
The incumbent provider Verifone performed considerably worse than iZettle, Square and SumUp.
UX of Payments
•
11 minute read
UX OF PAYMENTS
Opening an account
The challenger providers were cheaper, simpler, faster and more efficient. And not just a little bit—considerably so.
UX of Payments
•
10 minute read
KLARNA
How Klarna Works
Klarna is one of the biggest ‘buy-now, pay-later’ services in the world, and you’ll probably have seen their logo in a few familiar places, like ASOS, Topshop and Wayfair.
Purchase
•
7 minute read
COINBASE
Buying Bitcoin on Coinbase
Coinbase want to make buying cryptocurrency feel safer and simpler, in the hope that it entices new investors.
Crypto
•
6 minute read
FREETRADE
Freetrade: the UK's Robinhood?
In a world where everything is free, how will these companies compete? The answer, at least partly, is in having the best experience.
Investing
•
5 minute read
UX OF BANKING
Customer support
There are some clear winners and losers here. But overall, the user experience of customer support is desperate for some innovation.
UX of Banking
•
11 minute read
UX OF BANKING
Open Banking
Although the challenger banks were considerably faster, all of the banks could improve the experience of using Open Banking.
UX of Banking
•
12 minute read
UX OF BANKING
Making an international payment
Quite clearly, if you want to make international payments frequently you have to use a challenger bank, or Barclays.
UX of Banking
•
14 minute read
UX OF BANKING
Freezing my card
Whilst the challenger banks have made this feature more accessible, they had a poor overall experience. Barclays was considerably better.
UX of Banking
•
11 minute read
UX OF BANKING
Making my first payment
With a few exceptions, there wasnt a huge variance in the amount of effort, or time taken to send a payment from any of the banks.
UX of Banking
•
14 minute read
UX OF BANKING
Opening 12 bank accounts
The challenger banks were significantly quicker (in days) and required less effort (in clicks) to get an active account.
UX of Banking
•
15 minute read
TIKTOK
How TikTok works
What’s the experience of creating your first TikTok like? What have they done really well, and what could be better?
Social
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7 minute read
HULU
Yet another one: Hulu
Between Netflix, Amazon Prime and Disney+, you already have more content available than you could ever realistically consume.
Streaming
•
6 minute read
ZOOM
Let's jump on Zoom
Zoom became a household name during the 2020 pandemic, but does it really have revolutionary UX?
Video Call
•
5 minute read
DISNEY
Disney+ takes on Netflix
If it looks like Netflix, talks like Netflix and quacks like Netflix, is it a duck? Wait, no, is it Netflix?
Streaming
•
7 minute read
MONZO
How categories and tags on Monzo work
Their core product is often praised for being intuitive, but when you go a little deeper, does it give up any ground?
Banking
•
6 minute read
GODADDY
Buying a domain on GoDaddy
Every founder buys a domain, normally before they build anything. But what's that experience like?
Domains
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7 minute read
EVENTBRITE
How creating an event on Eventbrite works
Here's a deep dive into the ticketing world of Eventbrite. Let's create an event together.
Tickets
•
4 minute read
GOFUNDME
Creating a Go Fund Me campaign
More than $5bn has been donated through Go Fund Me, so you'd expect that experience to be great, right?
Raising Money
•
7 minute read
INTERCOM
Live chat domination
Intercom has become the go-to live chat bubble online. But could their service be better? Yes.
Customer Support
•
9 minute read
NOTION
An onboarding masterclass
Notion is a tool that use every day. But let's go back and see what the new user experience is like.
Productivity
•
7 minute read
ASANA
Signing up to Asana
Asana is a tool designed to boost efficiency, but here are a few UX tricks that could supercharge it.
Productivity
•
5 minute read
MAILCHIMP
Signing up to Mailchimp
Creating an account on Mailchimp is daunting, and full of UX slight-of-hand. Let's talk about it.
Newsletters
•
6 minute read
MARIO KART
Mario Kart Tour on IOS
It's a me, Mario. Except these time he's on IOS, and the experience is nothing like Nintentdo's previous endeavours.
Gaming
•
5 minute read
PURPLEBRICKS
Booking a valuation with Purplebricks
So you're looking to sell your house and need a valuation? Purplebricks are here to help, sort of.
Property
•
4 minute read
RIGHTMOVE
How Rightmove’s search works
Rightmove is the UK's biggest property portal, but their search sucks. This is why.
Property
•
4 minute read
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