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Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

Case Studies

Case Studies

Twitch Celebrates the Wrong Thing (and Misses the Aha Moment) - Twitch

Why Adding Friction Improved Built for Mars' Conversion Rate by 25% - Built for Mars

How Hinge Keeps You Engaged (Not Romantically) - Hinge

Google is Hollowing out Waze, and that's a Problem for Apple - Waze

How To Design A Loyalty Scheme That Actually Motivates People - Costa

If a Supermarket Scanner Needs Explaining, Something’s Broken - Waitrose

Monzo Nailed the Start of The Savings Challenge (But Not the Middle) - Monzo

How to Personalise User Experiences and Recommendations - Nike

Why You’re Addicted to Lovable Before You Even Hit the Paywall - Lovable

Why Confetti Celebrations Backfire (and How to Make Them Work) - Chase Bank

The Playbook for Onboarding AI Features - Grok

How Substack uses Deceptive Design to Fuel Growth - Substack

The Art (and Science) of Creating Goals That Actually Stick - Strava

How to Stop People from Skipping Your Onboarding - YNAB

How Airline Checkouts Make You Pay More for The Same Seat - Hopper

How to Retain Customers, When AI is Pushing Them to Competitors - Hopper

The UX Techniques That Make You Settle for Higher-Priced Flights - Hopper

How Product Psychology Could Stop Uber Drivers From Stealing - Uber

How to Reduce Churn by Doing Your "One Thing" - Trello

A Masterclass in User Activation (96% of them) - Headspace

The Complexity Paradox of ChatGPT, AI and UX - ChatGPT

What Audible Gets Wrong About Repeat Purchases - Audible

Is This Why Users Are Ignoring Your Features? - Monzo

Slack Hides Complexity to Create Effortless Onboarding - Slack

Why Robinhood's $7.08 Welcome Bonus Works - Robinhood

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