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Skills you'll build
How to use the Goal Gradient Effect
Spinning the flywheel of purchases
Why your rules need to be clear
During the 1930s, psychologists used rats in a maze to show that motivation intensifies as you make progress towards a goal.
The nearer the rats got to the food, the less likely they were to flee from loud noises.
The scientists also put tiny harnesses on them, attached to a spring scale, and measured their pulling strength as they got closer to the reward—they exerted much more physical effort the closer they were.
The point they were proving is that progress itself can be motivating.
This is known as the 🥅 Goal Gradient Effect, and this case study will show you how I leverage it with clients.
Case study
Written by Peter Ramsey
Published
Last edited
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