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UX Psychology
Goal Gradient Effect
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Summary
Progress towards a goal is motivating.
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Introduction
People often become more motivated, the closer they get to their goal (i.e., milestone or achievement).
The key is that they can see their progressâthis is why progress bars and step-indicators are so influential in design.
Thatâs theory, now learn about how to implement this.
BFM+
ÂŁ8/mo
For product builders
- Impacts of Goal Gradient Effect
- Product tips (i.e., what you should do now)
- Related UX bites for more examples