By Peter Ramsey

18 Aug 23

🥅

UX Psychology

Goal Gradient Effect

Summary

Progress towards a goal is motivating.

👀

Introduction

People often become more motivated, the closer they get to their goal (i.e., milestone or achievement).

The key is that they can see their progress—this is why progress bars and step-indicators are so influential in design.

https://content.builtformars.com/uploads/images/GoalGradientEffect_2023-02-13-195326_nsyw.jpg

That’s theory, now learn about how to implement this.

BFM+

ÂŁ8/mo

For product builders

  • Impacts of Goal Gradient Effect
  • Product tips (i.e., what you should do now)
  • Related UX bites for more examples