Confirmation Bias

You could reassure users who pick a subscription by adding a subtitle praising their good decision, so confirmation bias validates the choice they've made.

Example from

Shop

Try matching testimonials to the diet a user selected before a paywall, so the social proof confirms what they already believe about their own needs.

Example from

Cherrypick

You could show a 'how well matched' rating on each option, so users already leaning towards one choice find evidence confirming it suits them.

Example from

Ahead

You could ask users to pick titles they like during onboarding, then frame your library around those picks, so its value confirms their existing interests.

Example from

Headway

Try explaining why a recommendation was shown, linking it to users' existing interests, so confirmation bias makes the suggestion feel more relevant.

Example from

LinkedIn