Loading
👍
Confirmation Bias
You need to be a BFM+ member to save things to your library
We have a tendency to interpret (or seek out) information that is consistent with our beliefs.
👀
Introduction
This is a bias that is often unintentional, and leads to poor decision-making.
Often it also means ignoring new information that would contradict those beliefs.
🧵
Deeper dive
Types of Confirmation Bias:
There are 3 main components at play, which affect us all (to some extent):
- A biased search — i.e., only seeking out information that agrees with your existing beliefs.
- A biased interpretation — i.e., processing objectively neutral information as backing up your beliefs.
- A biased memory — i.e., only remembering information that agrees with your beliefs.
🔥
Potential impacts
BFM+
Unlock this instantly with BFM+
- Access the entire library
- Track your progress through collections
- Receive premium weekly newsletters
- Build a library of ideas
Team plan perks include:
- Share links with your entire team. No paywalls or logins.
- Get discounts for upskilling your entire product team
Written by Peter Ramsey
Published
Last edited