Confirmation Bias

This is a bias that is often unintentional, and leads to poor decision-making.

Often it also means ignoring new information that would contradict those beliefs.

There are 3 main components at play, which affect us all (to some extent):

• A biased search — i.e., only seeking out information that agrees with your existing beliefs.
• A biased interpretation — i.e., processing objectively neutral information as backing up your beliefs.
• A biased memory — i.e., only remembering information that agrees with your beliefs.