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Confirmation Bias
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We have a tendency to interpret (or seek out) information that is consistent with our beliefs.
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Introduction
This is a bias that is often unintentional, and leads to poor decision-making.
Often it also means ignoring new information that would contradict those beliefs.
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Deeper dive
Types of Confirmation Bias:
There are 3 main components at play, which affect us all (to some extent):
- A biased search — i.e., only seeking out information that agrees with your existing beliefs.
- A biased interpretation — i.e., processing objectively neutral information as backing up your beliefs.
- A biased memory — i.e., only remembering information that agrees with your beliefs.
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Potential impacts
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Unlock this article instantly with Built for Mars Premium
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Written by Peter Ramsey
Published
Last edited
