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Fresh Start Effect
Psychology used by:
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People will often feel more motivated to do something (e.g., learn a new language) if it feels like a fresh start.
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Introduction
It's one reason why New Years resolutions can be so powerful—you can put aside the old failings, and start "fresh".
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Potential impacts
Conversion rates
- Due to the fresh start, you may find people are more likely to convert near a specific event.
- e.g., a gym will likely see higher conversion rates in January, than in July.
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Written by Peter Ramsey
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