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UX Psychology
Familiarity Bias
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Summary
People often prefer what is familiar.
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Introduction
People have a tendency to prefer (i.e., choose) products, services and options that feel familiar to them. They may even actively avoid considering new options.
This is also occasionally called the Mere Exposure Effect.
Thatās theory, now learn about how to implement this.
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For product builders
- Impacts of Familiarity Bias
- Product tips (i.e., what you should do now)
- Related UX bites for more examples