Growth Hacking
Free
8 min to learn...
Monzo Nailed the Start of The Savings Challenge (But Not the Middle)
with aCase Study
focused on
Monzo
An analysis of Monzo’s 1p challenge, focusing on the middle slump, where progress slows and motivation quietly fades.
Skills you'll build
Delight can replace progress, but only temporarily
"The middle" is the real retention problem
Motivation needs contextualised reference points
BFM+Exclusive
10 min to learn...
Why You’re Addicted to Lovable Before You Even Hit the Paywall
with aCase Study
focused on
Lovable
Lovable is addictive and enjoyable to use. Here's how they hook new users in the first 5-minutes of usage, and convert them into paid customers.
Skills you'll build
How Lovable is similar to a slot machine
The psychological loops that drive habit and retention
How to time paywalls to be more effective
BFM+Exclusive
8 min to learn...
How Substack uses Deceptive Design to Fuel Growth
with aCase Study
focused on
Substack
Substack is optimised for writers, not readers. They use deceptive design and psychological exploits to drive growth.
Skills you'll build
How Substack uses deceptive design to boost sign-ups
How they exploit uncertainty to drive upgrades
The risks of careless A/B testing
BFM+Exclusive
9 min to learn...
Is This Why Users Are Ignoring Your Features?
with aCase Study
focused onMonzo
Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.
Skills you'll build
Reframing features to improve perceived value
Using context to boost feature retention
Designing perk flows that reduce churn, not just noise
BFM+Exclusive
7 min to learn...
Why Robinhood's $7.08 Welcome Bonus Works
with aCase Study
focused on
Robinhood
The product psychology behind why theirs works, and why yours probably doesn't. Here are the secrets of the welcome bonus.
Skills you'll build
Using variable rewards to drive conversions
Designing choice to increase perceived ownership
Closing feedback loops to build user habits
BFM+Exclusive
9 min to learn...
How (not) to get people to download your app
with aCase Study
focused on
Reddit
Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.
BFM+Exclusive
10 min to learn...
Understanding the growth engine of Threads
with aCase Study
focused on
Threads
A deep dive into why Threads' launch strategy was so effective, and the UX theory behind their A/B tests.