Lovable is addictive and enjoyable to use. Here's how they hook new users in the first 5-minutes of usage, and convert them into paid customers.

Substack is optimised for writers, not readers. They use deceptive design and psychological exploits to drive growth.

Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.

The product psychology behind why theirs works, and why yours probably doesn't. Here are the secrets of the welcome bonus.

Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.

A deep dive into why Threads' launch strategy was so effective, and the UX theory behind their A/B tests.