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Home
Collections
Product Psychology

Product Psychology

Exploring the design psychology that skews both our perceptions and behaviours, including dark patterns.

Case Study:
Waze logoGoogle Maps logoApple Maps logo

6 mins

Google is Hollowing out Waze, and that's a Problem for Apple

Wazelogo
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Case Study:
Nike logoNike

7 mins

How to Personalise User Experiences and Recommendations

Nike Tick
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Case Study:
Chase Bank logoChase Bank

10 mins

Why Confetti Celebrations Backfire (and How to Make Them Work)

Chase bank
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Case Study:
Hopper logoKayak logoBooking logo+3 more

12 mins

The UX Techniques That Make You Settle for Higher-Priced Flights

Skyscanner logo
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Case Study:
Uber logoUber

10 mins

How Product Psychology Could Stop Uber Drivers From Stealing

Uber Eats
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Case Study:
Headspace logoHeadspace

8 mins

A Masterclass in User Activation (96% of them)

Headspace large logo
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Preview
Case Study:
Monzo logoMonzo

9 mins

Is This Why Users Are Ignoring Your Features?

Monzo large logo
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Case Study:
Robinhood logoRobinhood

7 mins

Why Robinhood's $7.08 Welcome Bonus Works

Robinhood large logo
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Preview
Case Study:
Intercom logoMonzo logo

10 mins

The Psychological Reason You Hate Chatbots

Intercom white
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Preview
Case Study:
Hellofresh logoHellofresh

10 mins

Optimising a Checkout for Impulse Purchases

Hellofresh large logo
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Case Study:
Dominos logoDominos

9 mins

Using Dark Patterns to Overcharge for Pizza

Dominos Large Logo
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Case Study:
Netflix logoNetflix

12 mins

A Masterclass In Pricing Psychology

Netflix logo large
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Preview

Similar collections:

Teardowns · Purchases & Subscriptions · Growth Hacking

Last updated: July 1, 2026