Product Psychology
Free
10 min to learn...
Why Confetti Celebrations Backfire (and How to Make Them Work)
with aCase Study
focused on
Chase Bank
We're all familiar with (if not bored to death by) the confetti blast celebration. This is how to design a motivational slingshot that actually works.
Skills you'll build
Learn which milestones to celebrate, and why
The common mistake when building celebrations
Techniques for upselling more effectively
BFM+Exclusive
12 min to learn...
The UX Techniques That Make You Settle for Higher-Priced Flights
with aCase Study
focused on
+3 more
What appears at first to be an industry driven by price, is actually a battle of who can make you believe that you got the best price, while charging 3x more for baggage.
Skills you'll build
Using psychology to create value
Identifying insider blind spots
Contextualising data better
BFM+Exclusive
10 min to learn...
How Product Psychology Could Stop Uber Drivers From Stealing
with aCase Study
focused on
Uber
How upstream thinking could reduce stolen orders, avoid tip-baiting and increase driver happiness.
Skills you'll build
Avoid future problems with "Upstream Thinking"
Level up your product psychology
Improve your CTA labels
BFM+Exclusive
8 min to learn...
A Masterclass in User Activation (96% of them)
with aCase Study
focused on
Headspace
Discover the art of setting a goal and then using that to immediately create the perception of success.
Skills you'll build
Creating Aha! Moments before the core product is used
Framing short-term wins as long-term value
Embedding emotion into your onboarding flow
BFM+Exclusive
9 min to learn...
Is This Why Users Are Ignoring Your Features?
with aCase Study
focused on
Monzo
Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.
Skills you'll build
Reframing features to improve perceived value
Using context to boost feature retention
Designing perk flows that reduce churn, not just noise
BFM+Exclusive
7 min to learn...
Why Robinhood's $7.08 Welcome Bonus Works
with aCase Study
focused on
Robinhood
The product psychology behind why theirs works, and why yours probably doesn't. Here are the secrets of the welcome bonus.
Skills you'll build
Using variable rewards to drive conversions
Designing choice to increase perceived ownership
Closing feedback loops to build user habits
They aren't exactly the future of customer service that we were promised. This is why you hate them though.
Skills you'll build
Reducing friction by setting clearer expectations
Avoiding ambiguity the that hurts conversions
Designing handoffs that feel comfortable
BFM+Exclusive
10 min to learn...
Optimising a Checkout for Impulse Purchases
with aCase Study
focused on
Hellofresh
Horrible retention rates, dark patterns and incentivising people to abandon their carts. This is HelloFresh.
BFM+Exclusive
9 min to learn...
Using Dark Patterns to Overcharge for Pizza
with aCase Study
focused on
Dominos
How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.
How Netflix doubled sign-ups to their ad-tier with one simple design tweak.