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Dominos
Takeaway pizza
Domino's mixes playful interaction, e.g., a pokeable pizza bot and shake-to-shuffle sides, with dark patterns that quietly raise order values. Featuring UX Bites and a case study.
Key takeaways from 1 Case Study and 4 UX Bites
An invalid promo code isn't a dead end: Domino's offers an alternative deal instead
A slot-machine style sides feed that you shuffle by physically shaking the phone
Confetti inside the coupon pop-up rewards a small win, while pricing tricks inflate the basket
Last updated: 27/08/2026
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Using Dark Patterns to Overcharge for Pizza
with aCase Study
focused onDominos
How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.
There are more than 1400 UX Bites like this
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