Why Confetti Celebrations Backfire (and How to Make Them Work)

We're all familiar with (if not bored to death by) the confetti blast celebration. 

It's intended to be a motivational slingshot, nudging users into another action.

But it's often timed poorly and feels like a cheap gimmick. 

So in that case, how do you actually make moments like these work for "normal" businesses?

That's what we're looking at today, through the lens of Chase Bank.

I've often asked myself: why is banking so boring?

Perhaps they don't understand how to create moments.