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Home
Collections
Teardowns

Teardowns

See exactly where a design breaks, what probably happened to the user, and how to fix it.

Case Study:
Twitch logoTwitch

8 mins

Twitch Celebrates the Wrong Thing (and Misses the Aha Moment)

Twitch logo
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Case Study:
Hinge logoHinge

6 mins

How Hinge Keeps You Engaged (Not Romantically)

Hinge logo
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Preview
Case Study:
Substack logoSubstack

8 mins

How Substack uses Deceptive Design to Fuel Growth

Substack icon 2
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Preview
Case Study:
ChatGPT logoChatGPT

11 mins

The Complexity Paradox of ChatGPT, AI and UX

Open AI white logo
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Preview
Case Study:
Intercom logoMonzo logo

10 mins

The Psychological Reason You Hate Chatbots

Intercom white
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Preview
Case Study:
Reddit logoReddit

9 mins

How (not) to get people to download your app

Reddit logo large
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Preview
Case Study:
Ticketmaster logoTicketmaster

12 mins

Product Builders: Don't Copy Ticketmaster

Ticketmaster large logo
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Preview
Case Study:
HBO logoHBO

8 mins

HBO's Beautiful Design Is Also Terrible UX

HBO large image
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Preview
Case Study:
Uber logoUber

8 mins

This is Why Your Uber Eats Driver Got Lost

Uber Eats
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Preview

Similar collections:

Mastering Onboarding · Growth Hacking · Benchmarking

Last updated: August 27, 2026